Abstract
This paper presents authors analytical view on social impacts as targeted advertisement into the network environment using Omori tectonic theory for description the processes of audience response evolution. This could be extremely important and useful in the modern world to realize desirable e-Gov informational policy in the circumstances of hybrid treats emergence that is especially relevant for the informational space and reaching a cyber-supremacy. Some mathematical and algorithmic basics were contributed for narrative description of information and communications technologies (ICT) architectural deployment could be used for outer regulation of audience response character by Social Media Marketing (SMM) principles. That could be performed by controlled distribution of specified digital content that contains respective key phrases, for example social advertisements and analyzing respective feed-backs. Some results of the empiric study of live audience response dependence on controlled impacts are discussed. Election processes data and recent media recordings for preliminary proof of the contributed concept feasibility have been analyzed. There were shown using gathered empiric data sets, that the extent of impacts to targeted audience response intensity could be the subject of outer regulation. The index has been contributed for assessment the efficiency of the impact’s propagation inside the audience by calculation of row correlation of keyword occurrence and audience response intensity. The approaches suggested in the article can be useful both for building effective interactive systems of state-society interaction and for detecting manipulative traits when influencing a specific audience
Highlights
Many of us heard about earthquakes and their forecasting
The distribution of the information activity peaks intensity turned out to be similar to the distribution of the intensity of underground shocks in the earth’s crust – aftershocks, the number of aftershocks decreases inversely in proportion to the time elapsed since the moment of the main
Support for information operations and Social Media Marketing (SMM) automation on their new ones becomes most effective in the case of targeted segments of an audience, which profiled and integrated into target groups based on the characteristics that are posed when implementing a strategy of managed social impacts (Fig. 9)
Summary
Many of us heard about earthquakes and their forecasting. Current models for stresses forecasting are not precise, due to long term character of earthquakes recurrence and relatively low volumes of statistics. Pure endogenous information event with controlled post-impact response With this scenario, first it is necessary to detect new trend in the society or targeted social group, and to define right key words to impact this group, late to decide about expediency of controlled impact support after event peak size time moment (t=0, Fig. 1, b). First it is necessary to detect new trend in the society or targeted social group, and to define right key words to impact this group, late to decide about expediency of controlled impact support after event peak size time moment (t=0, Fig. 1, b) Let’s note that it is necessary to choose ta>tr to extinguish or change the subject of impact in a managed system with social influence and tr>>ta for long-term maintenance of the level of managed social impact with injection of key messages considering (7), (8); where tr, as recurrence time could be calculated by solved equation (3) (where τr and τ are the stressing rate prior to and following the stress step, and r is proportional to Ei,t0, and taking ta≈T): tr
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