Abstract

BackgroundBody image and eating disorders represent a significant public health concern; however, many affected individuals never access appropriate treatment. Conversational agents or chatbots reflect a unique opportunity to target those affected online by providing psychoeducation and coping skills, thus filling the gap in service provision.ObjectiveA world-first body image chatbot called “KIT” was designed. The aim of this study was to assess preliminary acceptability and feasibility via the collection of qualitative feedback from young people and parents/carers regarding the content, structure, and design of the chatbot, in accordance with an agile methodology strategy. The chatbot was developed in collaboration with Australia’s national eating disorder support organization, the Butterfly Foundation.MethodsA conversation decision tree was designed that offered psychoeducational information on body image and eating disorders, as well as evidence-based coping strategies. A version of KIT was built as a research prototype to deliver these conversations. Six focus groups were conducted using online semistructured interviews to seek feedback on the KIT prototype. This included four groups of people seeking help for themselves (n=17; age 13-18 years) and two groups of parents/carers (n=8; age 46-57 years). Participants provided feedback on the cartoon chatbot character design, as well as the content, structure, and design of the chatbot webchat.ResultsThematic analyses identified the following three main themes from the six focus groups: (1) chatbot character and design, (2) content presentation, and (3) flow. Overall, the participants provided positive feedback regarding KIT, with both young people and parents/carers generally providing similar reflections. The participants approved of KIT’s character and engagement. Specific suggestions were made regarding the brevity and tone to increase KIT’s interactivity.ConclusionsFocus groups provided overall positive qualitative feedback regarding the content, structure, and design of the body image chatbot. Incorporating the feedback of lived experience from both individuals and parents/carers allowed the refinement of KIT in the development phase as per an iterative agile methodology. Further research is required to evaluate KIT’s efficacy.

Highlights

  • BackgroundMental disorders are a major public health concern, with a 29% lifetime prevalence rate across the general population [1]

  • The preliminary conversational content and decision tree for KIT was developed by the authors, in collaboration with the helpline and communications teams at the Butterfly Foundation

  • The conversation content was based on evidence-based information/interventions for eating disorders, psychoeducation, cognitive behavioral therapy (CBT), acceptance commitment therapy (ACT), and mindfulness [25,26], and adapted for delivery by a chatbot

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Summary

Introduction

BackgroundMental disorders are a major public health concern, with a 29% lifetime prevalence rate across the general population [1]. A major risk factor for developing eating disorders or other serious mental health conditions is body image dissatisfaction or concern [7]. This risk is increased by using social media, image-based platforms such as Facebook, Instagram, and TikTok [8]. Social media, where young people are spending their time, presents a unique pathway to prevent and intervene with body image and eating concerns. Body image and eating disorders represent a significant public health concern; many affected individuals never access appropriate treatment. Conclusions: Focus groups provided overall positive qualitative feedback regarding the content, structure, and design of the body image chatbot.

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