Abstract
Do market and innovation orientations matter in transitional economies? Based on a survey of 2754 employees from 180 firms in China, we find that both market and innovation orientations strongly improve employees' job attitudes, such as job satisfaction, organizational commitment, and confidence in their firm's future performance. In addition, a participative organizational culture and senior managers' positive attitudes toward change are beneficial to developing market and innovation orientations. Furthermore, charismatic leadership positively impacts employees' job attitudes and facilitates the effects of market and innovation orientations on employees' job attitudes. The implications for developing strategic orientations in transitional economies are also discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
