Abstract
ABSTRACT This article seeks to present an initiative to integrate a serious game into an entrepreneurship course, attended by tourism students, which enables them to have a more reliable and comprehensive experience of the multiple dimensions of this phenomenon. The study uses a mixed-methods approach to explore several dimensions of the impact on the use of the game by measuring student performance and conducting semi-structured interviews. The findings indicate that FLIGBY has helped the tourism students to have a more complete and reliable perception of the business reality and to practice their skills in a wide range of areas such as emotional intelligence, conflict management, time management, strategic thinking, or leadership. The results also indicate the development of analytical skills in the area of business management and viniculture due to the central theme of FLIGBY.
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