DEVELOPING COMMUNITY HEALTH PROMOTION MODEL TOWARDS THAILAND 4.0 IN KANTHARAWICHAI DISTRICT, MAHASARAKHAM, THAILAND

Abstract

This Participatory Action Research aimed at 1) exploring the basic data of community health promotion; 2) developing the community health promotion model towards Thailand 4.0; 3) experimenting with the health promotion model; and 4) assessing and improving the community health promotion model. A quantitative study to explore health promotion lifestyles was conducted with a sample of 367 persons chosen using stratified random sampling. A qualitative study was conducted with 30 key informants ere purposively included developing the community health promotion. The research tools included the test, questionnaire, in-depth interview, and focus group discussion. The statistics were frequency, percentage, arithmetic mean, standard deviation, and t-test. The results of this research were as follows: 1) Overall, the sample mean on the social aspect of health was found at the highest level. Meanwhile, health behavior, health promotion participation, technology skills, and active network practices were the aspects with a high level; 2) The "SMARTER Model: Sustainability, Management, Active Networks, Regular Health Behaviors, Technology Skills, Enabling factors, and Re-enforcing factors," was developed and verified as community health promotion model towards Thailand 4.0; 3) The post-test knowledge, attitude, and health promotion were higher than pre-test ones the statistical significance at .01 level; and 4) The participant's overall satisfaction with all aspects of health promotion model was at the highest level. In conclusion, the results revealed the progress of community health promotion in health behavior, health promotion management, technology skills, and interpersonal practices. Thus, this model could be further applied in other communities.