Developing an agricultural entrepreneur inclination model for sustainable agriculture by integrating expert mining and ISM–MICMAC

Abstract

Agribusiness is undergoing a global transition from ordinary cultivation to an agro-industrial sector. Agripreneurship is a new way of transforming agriculture into an enterprise in current business practices. This paper is written in the context of India, where many efforts have been made to encourage sustainable economic growth and development over the past decades. However, no significant progress has been seen in the agri-industry. The Indian agricultural sector is also afflicted with several other challenges related to the globalized economy, natural resource degradation, widespread rural poverty, and increasing competitiveness. In this study, we have endeavored to create an agripreneur inclination model in the context of the Indian rural sector. The objective of this study is to identify programs and policies that effectively support the development of agripreneurs. We also attempt to identify the characteristics of individuals who are more likely to become agripreneurs. The methodology we have used is based on the ISM–MICMAC technique. The findings show that agripreneur courses, agricultural policies, training and development modules, government cooperation, and the involvement of institutional heads play an essential role in inspiring the younger generation toward agripreneurship. This study’s findings will help policy makers design effective policies to motivate the younger generation to consider the agricultural sector as a career option.