Developing a pattern language for fashion innovation management

Abstract

This paper follows a previous paper which was published in Volume 5 Number 3 describing how a pattern language focusing on the initial creative phase of the apparel design process can be useful for innovation management. The patterns define the links between marketing and design knowledge, activities, constraints and resources throughout the process to optimise its efficiency, effectiveness, and the market success of its end‐products. Developing the pattern language involved identifying marketing and design components that are crucial in the initial creative phase of apparel design, and setting them into a model indicating their links to each other and to each of the process stages. The model developed provides a generic framework, or archetype, of apparel design creativity, which is presented in its pattern format in this paper. A total of 14 other patterns were developed around this archetype to grasp its dynamics by defining the links that support and articulate its structure, stages and components. The initial working model of the pattern language was distributed to six design experts for input. Their feedback was analysed, synthesised and integrated into a refined and validated version of the pattern language.