Developing a novel Intuitionistic Fuzzy Importance–performance Analysis for evaluating corporate social responsibility in sport tourism event

Abstract

The purposes of the study were to evaluate corporate social responsibility (CSR) and developing a novel Intuitionistic Fuzzy Importance–performance Analysis (IFIPA) for sport tourism event. IFIPA implies intuitionistic fuzzy theory to Importance–performance Analysis (IPA) for providing a promising decision-making value when IPA encounters uncertain situations. The results indicated that the proposed IFIPA is more effective and accurate than conventional IPA in two causes. First, the IFIPA can clearly express the real implication under uncertain environment; reversely it is failed from conventional IPA. Second, the IFIPA can provide more credible predictions (membership and non-membership) for decision-makers than the conventional IPA model. Based on the IFIPA, the results indicated that host organization can have the advantages by adopting CSR and promote social concern and sustainable development. The first priority for sport tourism event host organization’s concentration were “involving community dwellers as part of this event”, “actively donate part of their revenue for public welfare”, and “follow environmental regulations”. Consequently, the IFIPA successfully offers the promising results than IPA and provides the reference for future sport tourism event analysis and practical suggestions for future sport tourism event organizations.