Abstract
Churches that cannot attract new members may lock themselves into a pattem of gradual decline. To survive, they must attract new faces while holding on to their present members. Marketing research becomes essential in any industry when customers are hard to find and difficult to understand. The purpose of this paper is to examine the current state of marketing research in churches, to explore the various inhibiting factors against the use of marketing research by churches, and finally to offer a marketing research process appropriate for church marketing.
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