Developing a Global Ethos on Campus – A Systems Perspective

Problem setting. Leasing out property that is involved in educational, academic, training and production, scientific activities by the public institutions of higher education often leads to violation of the rights of other participants in educational activities. They are sure to be a result of violating the limits, established by the current legislation, of exercising the rights to leasing out property by the public institutions of higher educational. Analysis of recent researches and publications. The issues of state property lease have been studied by many scholars. Basic research in this area has been conducted by I. Spasibo-Fatieieva, O. Lipetsker, Ye.Kazarenko, V. Steshenko, M. Pronina, S. Puhinsky, T. Potapenkova, Yu.Basin, D. levenson, N. Khashchivska, N. Milovska and other scientists. Target of research. The aim of the paper is a comprehensive study and analysis of the limits of exercising the rights by the public institutions of higher education to leasing out their own property. To achieve this goal the following tasks should be solved: 1) to define the limits of exercising the rights by the public institutions of higher education to leasing out their own property; 2) to determine the legal consequences of concluding lease agreements by the public higher educational institutions in violation of current legislation. Article’s main body. The article conducts a general study and analysis of the right of the public institutions of higher education to lease property. The author emphasizes that public higher educational institutions have the right to lease out only real estate and other individually identified property. The legal consequences of concluding lease agreements by public higher educational institutions in violation of the current legislation have been studied. Conclusions and prospects for the development. Summarizing the results of the study we can formulate the following conclusions. The public institutions of higher education have the right to lease out real estate and other individually determined property in the manner prescribed by law and subject to statutory restrictions (without the right of redemption and sublease, when it does not worsen the social and living conditions of persons studying or working in the educational institution). While leasing the property, the public higher educational institution realizes primarily their own property interests, at the same time, indirectly realizing the property interests of the state. If the lease agreement of real estate and other individually determined property of higher educational institutions is recognized as invalid, it may be recognized as invalid only for the future.

Due to the transition process in Croatia that started about three decades ago, higher education institutions (HEIs) are forced to intensively involve themselves in market competition and become market and entrepreneurial oriented in order to keep up with new trends in higher education. The branding process in HEIs has become one of the major activities in creating value and gaining market position in many countries, including Croatia. The aim of this study is to provide a deeper insight into and understanding of differences in brand market value perceptions of students of public and private HEIs in Croatia. Altogether, 443 students (242 from a public HEI and 201 from a private HEI) responded to a questionnaire based on Aaker’s model of brand equity, from which a t-test and a correlation analysis showed that the public HEI was significantly better only in the dimension of other proprietary brand assets, while in the private HEI all other dimensions of brand market value were evaluated better. However, brand market value itself was significantly higher in the public sector HEI, mainly due to the perception of “value for money” and functional benefits, i.e., employability. The study identified several factors that need to be taken into account when branding private and public HEIs in Croatia.

Management of lean waste in a public higher education institution

The paper considers the ways to optimize financing public higher education institutions of Ukraine. Public higher education institutions acutely feel the lack of financial resources. The study describes that it is necessary to reform the models, methods and forms of financing higher education institutions. The paper explains the impact of autonomy of higher education institutions on their development. The autonomy level of university determines the possibilities for diversification from additional sources. The results found that more autonomy of higher education institutions will allow them effectively generate and use financial resources. The review outlines the diversification of financial resources public universities. One of the key factors of the university success is to implement the diversification strategy into the overall academic strategy and mission of the higher education institution. The analysis recommends the performance-based funding system and public higher education institutions achieve certain performance indicators. The performance-based funding system will promote higher competitiveness of education institutions and improve the quality of higher education in general. The conclusions suggest the development trends of financing public higher education institutions of Ukraine.

The article is devoted to the topic of management accounting by responsibility centers in public institutions of higher education. The relevance of the article is due to the need to improve the efficiency of management of public institutions of higher education. The high level of centralization of management systems of state institutions of higher education and the need to decentralize these systems requires the formation of a culture of responsibility for the results of work among the heads of structural units and the creation of a system of high-quality information support for such management. The purpose of the article is to study the classification of responsibility centers of public higher education institutions and the principles of their separation in the organizational structures of these institutions. In the course of preparing the article, general and special methods of scientific research were used, in particular, the method of content analysis when studying the essence of responsibility centers and the organization of management accounting in their context, classification when identifying types of responsibility centers of state higher education institutions, analogy and specification when substantiating the principles of forming responsibility centers of state higher education institutions. The main results of the study presented in the article include: substantiation of the relevance and feasibility of organizing management accounting by responsibility centers in state higher education institutions; classification and establishment of types of responsibility centers in state higher education institutions; substantiation of the principles of separating responsibility centers in state higher education institutions; proposals for a list of responsibility centers for a typical Ukrainian state higher education institution; main indicators for evaluating the results of the activities of responsibility centers in state higher education institutions. The results of the study are the basis for the introduction of decentralization of management in public higher education institutions in Ukraine.

The importance and frequency of social media in marketing communication is undeniable today, especially when the target of such communication are young people (and the puropse is advertising and overall improvement of internal communication). Social media are the main source of information for youth as well as virtual space where they can express and present themselves in the best possible way. The significant role of using social media in everyday communication has been recognized by institutions of higher education and they have become an essential part of their marketing mix. Ultimately, the students are the ones who have the main role in acquiring new communication technologies and their communication networks have tendency to be dense and layered (Quan-Haase, 2007). That is the reason why new technologies like social media are mostly accepted and used by high school and university students. In this paper authors analyse the meaning, influence and usage of social media in the context of institutions of higher education and present the findings of an online survey conducted among teachers in such institutions in Croatia. By analysing the results, authors got 104 replies who helped them to get an insight into activities of institutions of higher education on social media as well as the usage of certain social media by private institutions compared with the public ones. This research confirmed that private institutions of higher education are on the overall more active in the usage of social media. However, Chi-squared test showed almost no difference in usage of the most popular social media Facebook and Instagram in private and public institutions of higher education, whereas there is a difference in usage of other social media. In this research, the intensity of certain social media usage in general in Croatia was also compared with the level of their usage in institutions of higher education.

On August 13, 2017, the Philippine government enacted into law the Universal Access to Quality Tertiary Education Act (UAQTE) or Republic Act 10931, also known as Free Tuition Law, which mandates all public higher education institutions (HEIs) and government-run technical-vocational institutions (TVIs) to provide free quality tertiary education among eligible Filipino students. This long-awaited policy aims to increase access to tertiary education, particularly for students from poorer households. These goals are intended to be achieved through the implementation of four component programs under the law, namely, (a) free tuition and other school fees in public higher education institutions, (b) free tuition in TESDA technical-vocational training institutes (TVIs), (c) tertiary education subsidy (TES), and (d) student loan program. The study is an early assessment of the RA 10931 during its first year of implementation. Given the limited time and resources, the study concentrated on the implementation of the higher education component and was not able to cover the implementation component on TESDA TVIs. The study investigated the program design and objectives, as specified by the law and its implementing rules and regulations, as well as how these are perceived and understood by key implementing actors. The study also collected initial accounts from key stakeholders and implementers on their experiences in the implementation of the law and the delivery of the policy benefits to intended recipients. The study also examined the organizational and resource requirements for the implementation of the law during this transition period. Finally, the study did an online information gathering and processed available administrative data of pertinent agencies to provide support to information generated from qualitative methods mentioned earlier. Examining the first-year enrollment data, one noteworthy observation is that public HEIs were able to recover from declines in enrollment due to the introduction of Grades 11 and 12 better than private HEIs in AY 2018-2019. This is true at least among the universities included in the sample of the study. There are also indications of a widening gap in the share of public and private HEI enrollment, also among first year students. Duly recognizing that the law is still in the transition period of implementation, the study raises concerns that emerged from the interviews and quantitative information and presents recommendations to strengthen the law's implementation and enhance the chances of achieving its desired outcomes.

Purpose: This paper explores the application of sustainable marketing practices in higher education institutions, focusing in particular on the perspectives and experiences of students as direct users of the service. Given that sustainability has become an important issue globally, integration of sustainable principles intothe marketing strategies of educational institutions becomes imperative. It was found that the existing academic literature contains only a very limited number of studies in the area of applying sustainable marketing in public higher education institutions, despite its recognized importance. This study aims to help close this gap. Methodology: Using a quantitative research methodology, including questionnaires, this study examines student perceptions and attitudes towards the application of sustainable marketing in higher education, focusing on the quality of services. A structural model was tested, the reliability and validity of which had been confirmed previously. Partial least squares structural equation modeling (PLS-SEM) was used to examine the relationships between the constructs.Results: All direct relationships in the structural model were found to be statistically significant and positive, confirming the hypothesis that sustainable marketing of a higher education institution has a positive impact on the performance of the higher education institution when considering the quality of services.Conclusion: By highlighting the importance of sustainable marketing in public higher education institutions, this research contributes to the growing sustainability discourse in the academic community and provides actionable insights for educational institutions seeking to improve their marketing strategies in line with environmental and social responsibility goals.

Studies concerning spirituality and higher education, particularly for the college student, are beginning to appear in journals, conference papers, and presentations. However, there is little research conducted with professionals in higher education on the construct of spirituality. Spirituality has so many different definitions in the literature, it is difficult to define, and perhaps even more complex to study academically. Using a research-based conceptual model for religious faith, developed within the study of family sciences, this study examines the lived experience of how and why Catholic women administrators connect their faith and leadership in a setting of public institutions of higher education. Using a grounded theory qualitative approach to research the how, why and processes of the faith and leadership connection for women administrators, interviews were conducted with ten Catholic women administrators. Findings include four emergent themes which begin to explain and deepen the understanding of how religious faith and leadership are connected at work. These themes, with sub-themes, include: Faith at the Core of Identity, Using Faith and Leadership Connection for Performance Management (Management of Self and Management of Supervisees), Specific Actions of Faith and Leadership (Use of Faith in Decision-Making: Prayer; Faith as Action: Service Orientation, Valuing Others, Relationship Building, Doing the Right Thing), and Challenges in Practicing Faith (Public Institution Factors; Implicit/Explicit Actions/Thoughts). These findings begin the research agenda to study faith and leadership, particularly in settings of public institutions of higher education. One research recommendation from the study was continued qualitative study approaches interviewing a wider sample of women leaders, including those of other faith denominations and geographically diverse regions of the United States. Practical implications for Human Resource offices, as well as Catholic parishes and diocese are included. As the women themselves articulate the connection of faith and leadership as inseparable, with faith as the foundation of their leadership, more is understood about the way women of faith lead in public institutions of higher education. Universities and the Catholic parishes and diocese are positioned to provide time, space, and training initiatives for leadership development.

Institutions of higher education collectively constitute a major economic concentration that ranks—by whatever measure: resources, budgets, endowments, employees, constituencies—among the major industries in the United States. The unionized academic U.S. workforce ranks sixth among organized labor. Yet, when compared to the top-tier manufacturing industries of steel or automobile or to national unions such as the UAW or the Teamsters, both the public institutions of higher education and their academic unions lack national visibility, lack influence on national debates, and, most tellingly, lack major successes in the quest for public monies. Health care, the environment, energy policies, and the current global economic crisis drive both state and national discourse. Consequently, during the last two decades public funding—local, state, federal (including publicly guaranteed student loan debt)—for public institutions of higher education has diminished to the point that many if not most institutional budgets are dominated by non-public monies (student tuition, privately raised non-tax levy funds, grants, and gifts) and by savings achieved through use of cheap academic labor. Loss of public revenues demonstrates how politically impotent our public higher education institutions and their unions have become.

Higher education is a public good as well as a public responsibility. It is realized from higher education institutions and is regulated by higher education legislation in the Republic of Albania. From January 2014 in Albania started a reform process in higher education and research. The way how this reform is realized is a particular way because the drafting of it is entrusted to an independent Commission. The Commission consists of academics and experts in higher education. The result of the reform consists in a draft law which abrogates the law no.9741, dated 21.5.2007 “On higher education in the Republic of Albania”. The draft law has already initiated its legislative process. This paper seeks to be one of the first works that examines some of the innovations in this draft law. The draft consists of thirteen chapters. In my opinion two are the most important innovations. The first innovation relates to the proposal of a new way of organizing and functioning of institutions of higher education which clearly separates academic and administrative leadership. The highest academic governing body is the Academic Senate and the highest academic authority remains the Rector of the Institution which is its legal representative for academic affairs. The highest administrative governing body is the Board of Administration, which guarantees the fulfilment of the mission of the institution and its financial and administrative conduct. The draft law creates a new figure who is the administrator of the Institution who is the highest administrative authority responsible for the financial functioning of the institution. The administrator is the legal representative of the institution for financial and administrative matters. This paper will analyze the relationship between academic and administrative structures. A hotly debated innovation of the reform is the creation of another type of institution which is the Independent public institution of higher education known as a public legal person. The special thing about this institution is that it is created as a result of the transformation of the existing institutions of higher education, on their demand, but only when they meet preset criteria set by law. Can be transformed into public legal persons not only public institutions, but also non-public higher education. The new institution is non-profit and regardless of the origin of the foundation, the institution applies the same rules of organization. To the new institution will apply the provisions for public institutions of higher education in all cases when is not otherwise provided. The methodology used will be analytical. DOI: 10.5901/ajis.2015.v4n2s2p46

The education of physiotherapists is disengaged from social control, which is one of the principles of the Brazilian public healthcare system. Social control ensures the participation of the population in the planning and monitoring of the public healthcare system and depends on qualified professionals. Thus, the aim of the present study was to investigate how training in social control occurs in undergraduate physiotherapy courses at public higher education institutions in the state of São Paulo, Brazil. Five teaching staff members were interviewed and six teaching projects were analyzed from a total sample of six public higher education institutions in the state of São Paulo using a qualitative method. The physiotherapy curriculum at Brazilian higher education institutions is based on the national curricular guidelines. However, these guidelines have gaps in the curricular guidance related to social control in terms of ensuring consistent training throughout the course, practical experiences, and a sufficient workload. To overcome barriers to training in social control, there is a need for the qualification of teaching staff, the adoption of skill-based education, the strengthening of social control, and a human resource policy favoring the hiring of physiotherapists in the Brazilian public healthcare system. Training in social control in physiotherapy courses at higher education institutions remains a challenge, considering the complex skills involved and the requirement of curricular changes. The present study only analyzed public educational institutions in the state of São Paulo, Brazil.

<p style="text-align:justify">Implementing internal quality assurance activities is an indispensable condition to form a quality culture in higher education institutions in Vietnam which contributing to a fundamental and comprehensive renovation of Vietnamese higher education. The purpose of this research was to assess the correlation of internal quality assurance on the formation of quality culture through the types of higher education institution in Vietnam. A group of 222 teachers from 8 higher education institutions (4 public higher education institutions and 4 private higher education institutions) in Ho Chi Minh city participated in the survey. The questionnaire included three groups which are internal quality assurance activities, awareness of individuals, and organizational culture. The results showed that the correlation between internal quality assurance and the formation of quality culture is difference between two types of higher education institutions, in which with autonomy in higher education institution administration, the level of application of guaranteed the internal quality assurance activities is associated with quality culture developing in private higher education institutions higher than public higher education institutions.</p>

This research analyzes the strategic process of integrated marketing communication (IMC) and its current application in US public institutions of higher education (IHEs). The basis for this research was a survey questionnaire that analyzed the impact of IMC on 42 leading US public colleges and universities (as ranked by U.S. News & World Report). To further expand upon the findings of the survey, interviews were conducted with nine of the 42 survey respondents. The research revealed that several variables impact IMC in US public IHEs to include leadership and formal communication mechanisms. In addition, IMC was shown to contribute to heightened institutional brand recognition. The research also considers whether differences exist between an institution's IMC level and its Carnegie classification and geographic location.

The study reported in this paper investigated foundation phase teacher provision by the public universities in South Africa, with a view to carefully and accurately determine the extent to which foundation phase teacher provision matched national as well as provincial needs. The study draws on data obtained through a survey of teacher provision at the public higher education institutions (HEIs), conducted by the national Department of Education (DoE) in 2009, as well as from data relating to teacher education qualifications and programmes in the Higher Education Management Information System (HEMIS).The study confirmed perceptions that the number of new foundation phase teachers being produced by the public higher education institutions (HEIs) falls short of national and provincial needs, and that the provision of African language foundation phase teachers is particularly problematic, especially in the context of mother-tongue instruction in the early years.