Abstract
Nowadays, Chain stores as one of the most important institutions of distribution, with share a brand and central management, are trying for supply, distribution and sale of basic commodity. According to peripheral changes in different dimensions of economic, political, social and also with the emergence fundamental paradigm in business such as service businesses, penetration of IT in business like E-commerce, the answer to this question is important What features should be have chain stores to be attractive and capability from the internal and external dimensions? The purpose of this study is to extract main indicators for review the internal and external dimensions of chain stores, based on characteristics of the native country of Iran. According to fundamental studies, comprehensive set of criteria and indicators related to attractiveness and capability of chain stores are presented. The data collection method is using the questionnaires. According to opinions of experts and professionals, a collection of the most important factors are selected. Then the opinions of experts have been analyzed. Finally, the results of this study are presented as a model.
Highlights
Chain stores, as a solution to organize and increase the efficiency of goods distribution system was formed from early this century in industrialized societies
Since the chain stores present significant differences compared to the traditional retail stores, store image literature helps us to better understand the significant changes observed in consumer shopping habits concerning the store patronage behaviour
Comprehensive set of indicators for each factor that related to attractiveness and capability of chain stores was introduced
Summary
As a solution to organize and increase the efficiency of goods distribution system was formed from early this century in industrialized societies. The time of birth, forms and growth stages of these stores, depending on the social conditions of countries, very different and sometimes that is associated with fluctuations, Rather in general, expected in the post-industrial societies, chain stores (various forms), will be able to maintain its position, but as the most efficient means of delivering goods to the consumption of produce grown. Since the chain stores present significant differences compared to the traditional retail stores, store image literature helps us to better understand the significant changes observed in consumer shopping habits concerning the store patronage behaviour
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