Abstract
Evaluating the influence factors of the attractiveness of offshore island tourism will help to understand customers’ motivations in choosing tourism activities, and for the travel operators to improve their promotion of tourism products. This paper employed the fuzzy analytic hierarchy process method to empirically analyze the determinants of tourism attractiveness of Taiwan’s offshore islands. The results indicate that the ‘substantial aspect’ is the most important evaluation dimension on offshore island tourism attractiveness. Among the 16 influence factors, the ‘natural resources of regional attractions,’ ‘cultural heritage and cultural resources,’ and ‘well-established and convenient transportation’ are the most three determinants about the tourism attractiveness of Taiwan’s offshore islands. Furthermore, some discussions concerning the key determinates are provided for Taiwan’s offshore tourism.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
