Abstract
Nearly half of electric biker (e-biker)-related crashes caused head injuries that could be preventable by wearing a helmet. This study proposes an integrated Theory of Planned Behavior, Health Belief Model, and locus of control framework to investigate the underlying psychological factors influencing helmet use intention using survey data in Shanghai. Structural equation model estimation and multiple group analyses were conducted to understand these heterogeneous impacting factors. Health motivation, perceived behavioral control, attitude, cues to action, and internality were identified as five key factors affecting the intention to use a helmet. Subgroups of e-bikers based on their age, education, income, and driver’s license were more susceptible to targeted helmet use strategies for some psychological factors compared to their counterparts. Study insights shed light on the one-size-fits-all strategy limitations and may assist policymakers in designing behavioral interventions and safety education schemes to promote helmet use among e-bikers in China.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Transportation Research Record: Journal of the Transportation Research Board
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
