Abstract
Agriculture drives India's economy with 59% population dependence and 23% GDP contribution. Amidst diminishing cultivable land, employing modern techniques, quality pesticides, and high-yield seeds ensure food security and export stability. Agrochemicals crucially protect crops, doubling yields in the last five decades. To explain various dimensions of agrochemical usages in between farmers, this study was undertaken and a total sample of 100 farmers were investigated. In the study area of Uttar Pradesh, factors influencing farmers' pesticide brand preferences include retailer recommendation, competitive price, and quality as primary factors, while co-farmer opinion, sales promotion, and advertisement have minimal influence etc. were studied. As for the study of the majority of sampled farmers (87.00%) favored Saafbrand as their top choice, followed by Tebusulph (79%) and Indofil M-45 (63%) as their second and third preferences, respectively. Sofiya (51.00%), Sprint (39.00%), Miradore (24.00%), Haru (12.00%), Roko (9.00%), and Cocide (4.00%) were moderately preferred brands among Uttar Pradesh farmers. This research paper includes various marketing shares of various pesticide, insecticide and weedicides.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
