DESTINATION MANAGEMENT AND EXPERIENTIAL TOURISM

Abstract

The destination management deals with the strategic, organizational and operational decisions through which the process of definition, promotion and marketing of a territory's tourism products must be managed in order to generate balanced, sustainable and appropriate to the economic needs of the actors involved. An effective destination management process must analyze, define and manage the factors of attractiveness and the different entrepreneurial components of the local system and organize the tourist offer capable of intercepting demand in a competitive manner and in accordance with the capacity of the territory, without exceeding the load capacity and creating negative effects on the territory The destination management is particularly connected with tourism preferences and tourism development It is important to consider that the development of the tourism sector, in recent years, has been particularly affected by new trends particularly focused on experience. Therefore, the central idea of escaping the everyday routine remains, but often the trip is not only focused on relaxation and leisure. Experiential tourism involves tourists during the trip in a series of unforgettable activities with a strong personal impact. Activities that affect all the senses and create connections on a physical, emotional, spiritual, social and intellectual level. Usually during such experiences the tourist interacts with the people, history and traditions of the place.