Designing Process-based Chatbots in Enterprises: The Case of Business Travel Organization Considering the Users’ Perspective and Business Value

Abstract

Chatbots have attracted much research attention in recent years, and organizations have increasingly begun applying them in everyday working life. However, researchers have rarely investigated how chatbots can support everyday tasks in enterprises. As such, we lack design knowledge for chatbots that support internal business processes since research has mostly examined customer-facing use cases. Notably, researchers have rarely considered chatbots’ economic and user-related effects, which, thus, remain unknown. To address this gap, we conducted a design science research study to survey a process-based chatbot application for business processes. From examining the scenario, we deduced design principles and implemented a software artifact. We evaluated the concept with 69 participants and surveyed the users’ perspective in terms of design and acceptance and the organizational perspective in terms of process efficiency and quality. In doing so, 1) we derived six design principles for process-based chatbots and implemented a respective chatbot, which enabled a user-adapted process and provided situational-dependent input options and support; 2) we found that users had a positive attitude towards using chatbots for business processes in terms of user experience and acceptance; and 3) the process performed at an economically efficient level that compared well with existing solutions and that IT affinity and prior experience had no influence on performance. Furthermore, our solution improved the process quality compared to the existing solution.