Abstract
Generally, revisit intention is influenced by the positive experience of a consumer. But it is different for a tourism destination. But revisit intention in tourism is crucial and could not be predicted easily. In Farm House Susu Lembang, tourists feel that the destination exceeds their expectations and they were very pleased to visit the destination. But when asked whether they make a return visit to the Farm House Susu Lembang, they say reluctant to come back. Using interactive planning methodology, this research aims to define problems that occur. After knowing the problems that exist based on the results of the interview, then analyzed the threats and opportunities that enable to be a solution to Farm House Susu Lembang. This solution is proposed in order to attract tourists to be willing to make a revisit which will increase the number of visitors of Farm House Susu Lembang. Keyword: interactive planning; revisit intention; tourism; experience
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Proceedings of International Conference on Economics Business and Government Challenges
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
