Abstract
Design is being positioned as design thinking in management literature, from being a contributor of aesthetics to playing a strategic role, not only in innovating products/services but also transforming businesses. To incorporate design into corporate processes raises two issues: (a) need for an integrated design thinking framework to support business problem solving and (b) cases illustrating application of design thinking in corporate processes. This article describes an integrated design thinking framework for guiding business problem solving towards nurturing innovation. Based on this framework, business leaders were trained in design thinking by the author. Two select application cases are described, where the trained leaders have applied design thinking to corporate processes leading to the optimisation of business processes in human resource management and pricing. This article contributes by demonstrating the value design thinking creates by inducing systems thinking and adopting a human-centred approach to business problem solving.
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