Design of digital asset management system for broadcasting organizations: A case study of public broadcasting TVRI

Abstract

Reusability and ease of searching become important factors for content creation and content delivery in broadcasting activities. Media Asset Management (MAM) as the subset of Digital Asset Management is mostly used as content repository and content delivery solution. The Lifecycle of Digital Asset in MAM tends to begin with ingesting media content into repository systems, not with planning new media content as the starting point of lifecycle. Without planning stage, there will be some differences in the type and format of content as well as in the processes occurred. This missing part brings no harmony to the strategic planning of organization. Digital Asset Management System (DAMS) is expected to be a solution for helping organization in planning, creating, managing, and distributing media content asset to its users. This research proposes architecture design of DAMS tailored for broadcasting organizations using ISO/EIC 55000, Framework for Interoperable Media Service (FIMS), and Global DAM Strategic Planning Methodology. By using strategic approach, DAMS architecture design uses standardization in file format, metadata, standardized media service, and planning foundation as the basis for encompassing the lifecycle of digital asset and achieving organization objective. Public Broadcasting TVRI will be the case study for this research. This DAMS architecture design is validated by using EACMM (Enterprise Architecture Capability Maturity Model) and the result is defined for architecture target. Through this architecture design, the organization could define DAMS functionalities of the systems along with its services.