Abstract
In order to show Changsha's unique and recognizable characteristics in the media field, this paper takes the clear positioning of the city, the direction of the crowd and the needs of the users as the starting point, and carries out the design practice and communication promotion based on Changsha's image as the "city of media and art". The study adopts research methods such as practice method, literature method and comparative analysis method, starting from the dimensions of design positioning and design principles, and through the narrative mode of "scene + viewpoint or emotion", the study designs and disseminates the "Changsha City of Media Arts" Shake video number, providing new perspectives for city branding and promoting the city image. It provides a new perspective and method for city branding, and at the same time builds a comprehensive and multi-dimensional spatial ecological communication cluster.
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