Abstract
Traditional crafts are an essential part of Chinese traditional culture. Design and production with cultural and creative products as the carrier and combining with traditional crafts can enrich the design connotation of products, improve the homogenization of cultural and creative products, and contribute to the inheritance and development of traditional crafts. Taking the cultural and creative products of the Hubei Provincial Museum as an example, this paper analyzes the application status of traditional Chinese crafts in the museum's cultural and creative products, puts forward the innovation from the three aspects of modeling function, technology, and material, and respectively discusses how to create the traditional crafts and cultural and creative products that meet the modern aesthetic and practical needs.
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