Abstract

This paper develops a model for Demand Response (DR) by utilizing consumer behavior modeling considering different scenarios and levels of consumer rationality. Consumer behavior modeling has been done by developing extensive demand-price elasticity matrices for different types of consumers. These Price Elasticity Matrices (PEMs) are utilized to calculate the level of demand response for a given consumer. DR thus obtained is applied to a real world distribution network considering a day-ahead real time pricing scenario to study the effects of demand reduction on system voltage. Results show considerable boost in system voltage that paves way for further demand curtailment through demand side management techniques like Volt/Var Control (VVC).

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