Abstract
The present paper presents the main results of a research project. It deals with consumers' perception of water issues in the industrial sector, and examines and analyses water use patterns, water conservation methods and water pricing issues. Issues presented are the contribution of water to production processes, water consumption levels, water conservation options, the possibility of construction of a dual water supply system, the evaluation of different pricing policies, the willingness to pay (WTP) and the potential impact of a price increase. The study has shown that there is limited use of recycling methods, few pollution control practices and small effect of industrial water price on water consumption levels. As far as industrial consumers are concerned, they present inaccurate perception of water consumption levels and low willingness to pay for the improvement of water services.
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