Abstract
Deliberations on Unconscious thought Theory
Highlights
Is unconscious thought theory (UTT) a psychologically plausible model of choice? A good starting point to evaluating the plausibility of any theory is to establish its a priori probability
Earlier work in UTT has relied on weighting of apartment or roommate attributes that develops with experience and over time (Dijksterhuis and Nordgren, 2006)
Without explicit directions to choose the best expected value (EV) gamble, the experimental manipulation used to prevent conscious deliberation produced a significantly higher rate of choosing the highest EV gamble compared to the case in which participants were free to deliberate in the absence of relevant information (Experiments 1 and 2)
Summary
Is UTT a psychologically plausible model of choice? A good starting point to evaluating the plausibility of any theory is to establish its a priori probability (formally, a Bayesian prior). Across all three experiments, participants who viewed the relevant information during a delay period either performed equivalent to or better than the unconscious deciders in terms of estimating the EVs of the gambles.
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