Decolonizing Black beauty: Making a Yorùbá Queen in Ile Ife, Nigeria

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The Queen Moremi Ajasoro (QMA) cultural and leadership pageant is rooted in Yorùbá consciousness and cultural heritage. The QMA introduces contestants to Yorùbá histories, myths and cultural values, emphasizing a holistic conception of both Iwa (‘moral character’) and Ewa (‘beauty’). The pageant provides a space not only for the interpretation of Yorùbá knowledge systems but also for cultural empowerment and preservation. This article explores how the QMA pageant offers a way to negotiate and challenge colonial-based, social hierarchies in the conception of beauty in the contemporary Nigerian state. At the same time, the pageant also reinforces some European beauty standards. We examine the dynamics and interplay of western cultural domination, Nigerian multiethnic state politics and traditional culture through the making of a Yorùbá Queen.

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Italian phygital startups and their role in enhancing cultural heritage: an emerging paradigm
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  • Fabio Greco

Purpose The intersection of digital innovation and cultural heritage preservation presents a unique and emerging field of study, particularly in the context of “phygital” startups —enterprises that blend physical and digital experiences. Fusing digital innovation with Italy’s rich cultural heritage enhances preservation, accessibility and interactive visitor experiences. This paper aims to explore the transformative role of phygital startups in valorizing Italian cultural heritage utilizing a multidimensional analytical approach. The “phygital”, a portmanteau of “physical” and “digital,” refers to integrating digital technologies into physical spaces and experiences, creating a seamless interface between the two realms. This approach is particularly relevant in the cultural heritage domain, where digital technology is increasingly redefining the preservation and presentation of historical and cultural artifacts. In this context, phygital startups play a unique role in facilitating innovative experiences that enhance visitor engagement and understanding. By integrating cutting-edge technologies such as augmented reality (AR) virtual reality and interactive digital platforms, these startups create immersive and interactive experiences that bring cultural artifacts and historical narratives to life in unprecedented ways. This approach not only aids in preserving heritage but also democratizes access to it, reaching broader audiences who might not be able to experience these cultural assets in person. Design/methodology/approach This paper will examine case studies of Italian phygital startups in the cultural heritage sector, analyzing how their innovations have contributed to the enhanced preservation, interpretation and dissemination of cultural heritage. These case studies will provide insights into the practical applications of phygital concepts in cultural heritage, highlighting the opportunities and challenges these enterprises face. Findings Furthermore, this study discusses the implications of physical startups for cultural heritage management, including the potential for increased visitor engagement, improved accessibility and new revenue streams for heritage institutions. It will also address ethical considerations and the need for a balanced approach that respects the integrity and authenticity of cultural artifacts while employing modern technological enhancements. Research limitations/implications In analyzing the limitations of this research on Italian phygital startups in the cultural heritage sector, one should consider the potential narrowness of case studies, which may not represent the diversity of the sector. The rapid pace of technological change could also outdated findings quickly, while the focus on innovative applications might overlook traditional methods that remain relevant. Furthermore, the complexity of ethical considerations regarding the digital representation of cultural artefacts raises questions that this paper might not fully address, such as the potential for cultural misrepresentation or digital divides that may limit access for certain populations. Lastly, the research might not account for the long-term sustainability and economic viability of phygital approaches within cultural institutions. Practical implications The emergence of “phygital” startups marks a transformative era in cultural heritage management, merging digital technology with physical experiences. These enterprises employ AR and blockchain to engage audiences and create new economic models. Companies like WAY EXPERIENCE and ARTour lead in offering immersive experiences that blend history with technology. Managers in this sector are advised to form strategic alliances with tech and cultural experts to preserve the integrity and educational aspects of these experiences. The introduction of blockchain and digital assets like non-fungible tokens, typified by AESTHETES, represents a novel method of art ownership, necessitating careful management of digital and physical artworks and consideration of ethical issues in cultural preservation. Social implications The rise of “phygital” startups in cultural heritage brings social implications, such as democratizing access to art and history through AR, potentially reaching wider audiences. The intersection of technology and culture via immersive experiences fosters new forms of learning and appreciation. However, the digital divide could exacerbate inequalities if access to such technologies is uneven. Additionally, the use of blockchain for art ownership raises questions about the nature of art and its value in society. As physical artworks transform into digital assets, the very essence of ownership and cultural value is being redefined, challenging traditional views on art and cultural heritage. Originality/value In conclusion, this paper argues that phygital startups have a significant and growing influence on the cultural heritage sector. Their innovative approaches bring new life to historical artifacts and challenge traditional methods of cultural heritage management. The findings of this study will contribute to the broader understanding of the role of digital innovation in cultural heritage preservation and provide a foundation for future research in this evolving field.

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Architectural sustainability with cultural heritage values
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  • Binyao Ning + 2 more

PurposeThis study aims to examine the intergenerational transmission of ethnic culture among the Yao minority in China, focusing on how rapid societal changes and modernization impact cultural identity maintenance. The research seeks to understand the perspectives of different generations of Yao individuals regarding their traditional culture, external influences and ethnic identity. The study aims to identify factors that facilitate or hinder cultural transmission, assess the effectiveness of current cultural preservation efforts and uncover potential strategies for maintaining ethnic identity in a rapidly changing society. Additionally, the research investigates the role of traditional elements, such as ethnic clothing, in connecting younger generations to their cultural heritage.Design/methodology/approachThis study employed a qualitative approach using grounded theory methodology to explore the intergenerational transmission of Yao ethnic culture in China. In-depth, semi-structured interviews were conducted with 30 Yao individuals representing different generations. Participants were purposively selected from two Yao villages in southern China. Data collection also included researcher observations and memos. Interviews were conducted in Chinese, translated to English and analyzed using NVivo12 software. The analysis followed the grounded theory approach of open, axial and selective coding. Triangulation was achieved through discussions with participants' peers and family members. Ethical considerations included obtaining informed consent, ensuring participant anonymity and securing institutional review board approval.FindingsThe study revealed three distinct generational attitudes towards Yao culture: rejection among older generations, semi-openness in middle-aged groups and initiated closeness in younger generations. Despite government policies supporting population growth, ethnic identity is not effectively transmitted across generations. Economic disparities between Yao communities and external society significantly influence cultural preservation, with younger generations prioritizing economic opportunities over traditional practices. However, traditional Yao clothing emerged as a potential link between younger individuals and their cultural heritage, offering a promising avenue for cultural preservation. The research also highlighted the impact of education, technology and media on shaping attitudes towards traditional culture and external influences across different age groups.Originality/valueThis study provides insights into the cultural transmission within the Yao minority in China, a previously understudied ethnic group. It uniquely examines the interplay between economic development, government policies and intergenerational attitudes in shaping ethnic identity maintenance. The research reveals an unexpected potential for traditional clothing to serve as a bridge between younger generations and their cultural heritage, offering a fresh perspective on cultural preservation strategies. By identifying distinct generational attitudes towards cultural identity, this study contributes valuable knowledge to the fields of ethnic studies, cultural anthropology and social psychology, while also informing policymaking for minority cultural preservation in rapidly modernizing societies.

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Evolution of the concept of "cultural heritage": theoretical and methodological aspect
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  • The Culturology Ideas
  • Taras Gorbul

The article provides a historical overview of the emergence, improvement and development of the concept of "cultural heritage", and reveals the problem of its explanation. The evolution of the term and phenomenon in history and in the regulatory and legal sphere is traced. The approaches of foreign and Ukrainian authors are illustrated. The relationship between this definition and the concepts of "cultural values" and "digital cultural heritage" is determined. The dynamics in the field of cultural heritage preservation have been studied. The opinion that the modern concept of "cultural heritage" is represented by material and immaterial values, and dynamically develops in accordance with global trends, constantly absorbing new aspects is substantiated. It was noted that together with the development of "digital culture" on the technological platform, the concept of "cultural heritage" is also transformed, the vectors of transmission, means and methods of preservation, interpretation and classification of cultural heritage objects are changing.

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  • Research Article
  • Cite Count Icon 2
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Significance of cultural values in securing asset portfolios of rural communities
  • Feb 3, 2016
  • Sri Lanka Journal of Social Sciences
  • Chandima D Daskon

Cultural values play a significant role in th context of rural livelihoods. Rural livelihoods are fundamentally determined by the capabilities of people and their cultural practices, values, norms, customs, knowledge and belief systems that are preserved for generations. The aim of this paper is to understand and explore the intricate relationship between livelihood assets and local cultural values with respect to building secured asset portfolios of rural communities. Empirical evidences are drawn from field research undertaken in 2008/09 in rural villages in Kandy, Sri Lanka. The ways in which villagers construct their livelihoods in their villages are multiple and, there are significant traditional components, which facilitate their resource accessibility and ownership. Cultural traditions are treated as a considerable resource that strengthens social assets and the solidarity of villages. Although the opportunities may be fewer, traditional skills and knowledge are considered important as a source that strengthens human assets. Locally shared cultural values and norms also play a significant role in defining community problems. However, the extent to which cultural value facilitates and impedes asset entitlement may vary among communities. The paper recognises culture as a capital asset which is fundamental building a secure and sustainable asset portfolio, encompassing all tangible and intangible values embedded in human society, enabling and empowering rural people. Sri Lanka Journal of Social Sciences 2015 38(1): 31-50

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CULTURAL SIGNIFICANCE AND HISTORICAL EVOLUTION OF CENTRAL ASIAN NATIONAL COSTUMES (THE CASE OF HEADDRESSES)
  • Sep 12, 2024
  • European Journal of Learning on History and Social Sciences
  • Zarrina Shodimurodovna Mamatova

General Background: National costumes are crucial cultural artifacts that reflect the historical and social fabric of societies. In Central Asia, these traditional garments offer significant insights into regional customs and social structures. Specific Background: Despite their importance, there is a limited understanding of how Central Asian national costumes, particularly headdresses, embody and communicate cultural values and traditions. Previous research has often overlooked the nuanced relationship between these garments and local customs. Knowledge Gap: There is a notable gap in comprehensive studies that link the cultural and symbolic significance of national costumes with their historical evolution and contemporary relevance, particularly in the context of tourism and cultural preservation. Aims: This study aims to explore the cultural significance and historical evolution of Central Asian national costumes, focusing on their relationship with life customs and traditions. It employs a mixed-methods approach to address existing knowledge gaps. Results: The research reveals that traditional headdresses in Central Asia carry deep symbolic and functional meanings, with distinct styles reflecting regional identities and social hierarchies. The analysis demonstrates a rich tapestry of cultural heritage and artistic expression inherent in these garments, highlighting both their unity and diversity. Novelty: By integrating qualitative and quantitative data from surveys, literature reviews, archival research, and official tourist websites, this study offers a comprehensive perspective on the role of national costumes in Central Asia. It provides new insights into the interplay between tradition, identity, and tourism. Implications: The findings underscore the importance of preserving and promoting traditional clothing as a vital component of Central Asia's cultural heritage. They suggest that national costumes play a significant role in enhancing cultural tourism and preserving regional identities, thus contributing to the broader field of cultural preservation and tourism development.

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