Decoding Motivation : Verbal & Visual Signification In Sport Posters Discourse

This research is entitled An Analysis of Verbal and Visual Signs in Scarlett’s Advertisement “Get ready to meet Song Joong Ki’s new love”. The purpose of this study is to analyze the verbal and visual signs found in the advertisement and to uncover the meanings behind those signs. This research applies Roland Barthes’ semiotic theory (1957), which consists of three levels of signification: denotation, connotation, and myth. The method used in this research is descriptive qualitative. The data were collected from the official Scarlett advertisement featuring Song Joong Ki, which was published on various digital platforms. The results of the study showed that there were four verbal signs, which consisted of four written verbal elements one audiovisual verbal element: Song Joong Ki’s spoken words in the video, Each of these verbal signs carries both denotative and connotative meanings that contribute to the advertisement’s persuasive power. The analysis shows that the advertisement uses both verbal and visual signs to deliver its message persuasively. The verbal signs, especially the slogan ―Get ready to meet Song Joong Ki’s new love,‖ are loaded with connotative meanings that create curiosity and emotional connection with the audience. Meanwhile, the visual signs—including color schemes (dominated by soft pink and white), product layout, Song Joong Ki’s gestures and facial expressions—complement the verbal messages and reinforce Scarlett’s brand identity. The study also reveals the presence of myths related to beauty standards, the influential power of celebrities, and the idealization of romantic love. Through this advertisement, Scarlett constructs a narrative that beauty, brightness, and love are attainable through the use of their products

The aims of this research are to identify and analyze the meaning of verbal and visual signs found in Revlon cosmetic advertisements. Data of this research are advertisements downloaded from the internet at www.google.com. The theory of semiotics by Saussure (cited in Chandler 2007) was used to analyze verbal and visual signs through signifier and signified, while the theory of semiotics by Barthes (1977) was used to describe the meaning of verbal and visual signs, both denotative and connotative meanings. The theory of the meaning of color also supports this analysis by Cerrato (2012) which is applied to analyze color choices in advertisements. The data were analyzed by descriptive qualitative method and the results of this study showed that there were six verbal signs and six visual signs in two Revlon cosmetic advertisements. These verbal and visual signs have denotative and connotative meanings, where denotative meaning focuses on conveying information related to the advertised product and connotative meaning focuses on conveying other meanings and hidden messages from advertisements to be conveyed to customers, especially women.

This study is entitled The Meaning of Signs in Victoria’s Secret Advertisement. This study focuses on the analysis of verbal and visual signs in the poster available on the Victoria’s Secret website. It aims to identify the kind of signs implied in Victoria’s Secret advertisements and to analyze the meaning of the signs implied in Victoria’s Secret advertisements. This study used advertisements as primary data. This study applied the documentation method and note-taking technique in collecting data. This study used qualitative methods and the data was analyzed descriptively. The result of this study was presented in the informal method. Three theories were applied in this study. Dyer's (1982) theory was used to analyze the signs, particularly the verbal and visual signs found in the data. Then, the verbal signs meaning was analyzed through the theory from Barthes (1964) on the meanings of the signs and the color theory by Cerrato (2012) to analyze the meaning of the color in the data. The result shows that there are eight signs found in the data, four of them are categorized as verbal signs, and four others are visual signs. The verbal signs are visible through the placement, shape, and color of the texts, meanwhile, the visual sign focuses on the situation that happens throughout the posters. Based on the analysis, one verbal sign has a denotative meaning, another has a denotative and connotative meaning, and one does not have a denotative and connotative meaning, however, none of the data shows any myth aspects. Then, there is no dominant color found in the data because the colors in the data are different from one another.

This research is entitled An Analysis of Verbal and Visual Signs in Scarlett’s Advertisement “Get ready to meet Song Joong Ki’s new love”. The purpose of this study is to analyze the verbal and visual signs found in the advertisement and to uncover the meanings behind those signs. This research applies Roland Barthes’ semiotic theory (1957), which consists of three levels of signification: denotation, connotation, and myth. The method used in this research is descriptive qualitative. The data were collected from the official Scarlett advertisement featuring Song Joong Ki, which was published on various digital platforms. The results of the study showed that there were four verbal signs, which consisted of four written verbal elements one audiovisual verbal element: Song Joong Ki’s spoken words in the video, Each of these verbal signs carries both denotative and connotative meanings that contribute to the advertisement’s persuasive power. The analysis shows that the advertisement uses both verbal and visual signs to deliver its message persuasively. The verbal signs, especially the slogan “Get ready to meet Song Joong Ki’s new love”, are loaded with connotative meanings that create curiosity and emotional connection with the audience. Meanwhile, the visual signs including color schemes (dominated by soft pink and white), product layout, Song Joong Ki’s gestures and facial expressions complement the verbal messages and reinforce Scarlett’s brand identity. The study also reveals the presence of myths related to beauty standards, the influential power of celebrities, and the idealization of romantic love. Through this advertisement, Scarlett constructs a narrative that beauty, brightness, and love are attainable through the use of their products.

This study is about analyzing semiotic of Roland Barthes on MS Glow Beauty Advertisement on YouTube. The objectives of this study were to find out the denotative and connotative meaning also the myths’ representation used by MS Glow throughout the classification of signifier and signified. The method used in this study was descriptive qualitative method. The data was about 16 screenshots captured consists of visual and verbal signs which taken from the 3 sources data that is contained in MS Glow Beauty advertisement on YouTube. The findings showed a number of visual signs and verbal signs had balanced where visual signs for picture had 14 signs and visual signs for text in picture had 13 signs, while the verbal signs with tag line consists 11 signs and verbal signs with dialogue consists 16 signs. Both of visual signs and verbal signs conveyed denotative meaning that is realized by visual signs as picture or text in picture, verbal signs as tag line or dialogue. Meanwhile, connotative meaning realized as giving meaning for every single sign and the myths’ representation for advertisements where belief of beauty was belongings to women who have white skin only, not for dark skin and it was also occurred for men. The implication of this study is to give understanding of semiotic approach focused on advertisement.

This study concern with semiotic analysis and explains the meanings that are conveyed by verbal and non verbalsign found in Victoria Secret Product Advertisements. In analyzing this study the method that used was descriptive qualitative method to conduct a clear and well organized descriptions bout the problem. In regards of the analysis there are two theories and one supported theory applied in this research namely theory of Saussure (1983) in analyzing signifier and signified of the sign. The second theory is denotation and connotation meaning by Barthes (1986). And the last supported theory by Wierzbicka (1996) theory of colorterms. The verbal signs is to convey the information from the advertiser to the readers, meanwhile non verbalsigns used to make the advertisement look cool, attractive and impressive, but still contained the meaning that related to the product that offered in advertisements. The researcher found there are 22 data of verbal and non verbal signs Which also carried two types of meaning, those are denotation and connotation meaning Both of verbal and non verbal signs contained connotative and denotative meaning. Verbal sign consist of explanation of the product and non verbal sign consist of picture and color.

Language is one way to keep relationships in harmony. People use language to communicate, convey messages verbally and directly, and express feelings. Advertisements result from a combination of communication arts with aesthetics, are persuasive, and are aimed at some parts of society. This article analyzes the meaning of verbal and visual signs on the J&T Express Advertisement. It aims to identify the verbal and visual signs and explain the meaning of the verbal and visual signs in Expedition advertisements. This analysis used J&T Express advertisement as a primary data and documentation method to collect data. This article used a qualitative method, and the data was analyzed descriptively. The results show that five data points were discussed. The verbal and visual signs analyzed used semantic theory by de Saussure to find the signifier and signified; all data have the signifier and signified. This article used Barthes' theory to analyze the meaning and find the denotative and connotative meanings. In general, verbal signs have both denotative and connotative meanings. The two verbal signs discovered in the data, all the verbal signs have denotative and connotative meaning. Two visual signs in the advertisements also convey their meanings to enhance the delivery of the value of the products.

The meaning of signs in advertisements is very important to make it easier for the audience to understand the content and purpose of the advertisement. This study aims to discover the meaning of verbal and nonverbal signs and discover the meaning of verbal and nonverbal signs found in the "Breast Cancer Survivor’s First Haircut" Ulta Beauty advertisement. Verbal signs are about text, either words or sentences while nonverbal signs are about pictures. The data were taken from Ulta Beauty Company YouTube account. The data were collected by observation method. In the research there are several theories used to analyze the data, semiotic theory by Saussure (1983) was used in analyzing verbal and visual signs in advertisement. The second is the theory of meaning proposed by Barthes (1964) to analyze the meaning of signs which consist of two layers, denotation and connotation. The last is the theory of Wierzbicka (1996) to analyze the meaning of colors. The finding shows that both verbal and visual signs have denotative and connotative meaning. Verbal and visual signs are both supporting each other to emphasize the message of the advertisement and to convince people to do particular actions
 
 Keywords: meaning, verbal signs, visual signs, advertisement

This study, entitled "Analysis of Verbal and Visual Signs in Converse Shoe Advertisements," aims to identify and analyze the verbal and visual signs in Converse advertisements. The data was sourced from three printed Converse shoes advertisement found on Pinterest. The analysis is based on Saussure's (1983) and Barthes's (1976) semiotic theories, alongside Cerrato's (2012) theory on color analysis. The study employs a qualitative method, focusing on both image and text analysis. The analysis reveals three main findings: first, each advertisement contains verbal signs that can be analyzed for both denotative and connotative meanings; second, advertisements without verbal signs still convey important messages through visual signs, with images carrying different meanings in line with the context; third, color plays a significant role in reinforcing the messages conveyed through the visuals. The findings highlight that both verbal and visual elements work together to communicate the advertisement’s message effectively. Keywords: verbal, visual, sign, advertisement, Converse

This study aimed to find out the verbal and visual signs used in the ASUS video advertisement and the meaning of those signs. The data source is from ASUS's YouTube in the name of the Asus Vivobook S 14X/16X OLED product. Analysis of verbal and visual signs is part of the semiotic study. The process of collecting data was conducted by observation method, and there were some steps in collecting the data. The collected data were analyzed by the descriptive qualitative method. The data was analyzed verbal and visual signs based on the theory of semiotics by Saussure, cited in Chandler's book (2007). This study analyzes the meaning of signs using the denotative and connotative meaning theory by Barthes (1967), and supported theory of color by Wierzbicka (1996). This study presented the data by using the formal and the informal method, which described the meaning of the verbal and visual signs found in the ASUS advertisement. The more discovered signs are verbal signs than visual signs. This study also found both types of meaning which are, denotative meaning and connotative meanings, were used in all of the data that is in order to convey messages regarding promoting the commercial product, which is ASUS.

The study entitled “An Analysis of Visual and Verbal Signs Meaning Found in Azarine Sunscreen Advertisement” aims to analyze and identify the verbal and visual signs as well as their meanings. Used social media advertisement plays an important role in promoting and encouraging their product to the audience. In this research, the data was taken from Azarine Instagram advertisements @azarinecosmeticofficial. The data was collected by observation method and analyzed in descriptive qualitative method. This research used the theory from Saussure (2011) to analyze the verbal and visual signs and the theory from Bathes (1977) to interpret their meanings. The findings identified 7 verbal signs and 13 visual signs that convey denotative and connotative meanings. As the results of this research, the verbal signs in this advertisement appeared in text and always showed their brand name “Azarine” which enhanced the product’s visibility and credibility, making it more recognizable to the audience. The visual signs appeared in pictures, elements, repetition of several logos which reinforce the brand dedication and commitment to meet audience needs, and backgrounds with the identic colors of blue and orange which are eye-catching and could attract the attention of the audience when they see Azarine Sunscreen advertisement.

This research entitled “The Meaning of Signs in Public Service Advertisement”. The aims to find the verbal and visual signs in the United Nation International Children Emergency Fund’s public service advertisement and explain the meaning of signs in the advertisement. The data was taken from website. The discussion of this study was about the verbal and visual signs that found in UNICEF advertisement and explain the meaning of those signs. The theory of Semiotics by Saussure (citied in Chandler) is used to find out the verbal and visual signs that found in advertisement. And the theory from Barthes is used to explain the meaning of verbal and visual signs in advertisement. And supported by the theory of colour meaning by Cerrato. Four verbal and visual cues from UNICEF's advertising are included in the analysis's output. Both denotative and connotative meanings are included in these verbal and visual cues; the former concentrates on providing readers with information about the advertisement, while the latter focuses on revealing additional meanings and hidden messages from the commercial. Keywords: Verbal Sign, Visual Sign, Public Service Advertisement

This study aims to interpret the signs of semiotics in the videogame The Last of Us Part II (TLOU Part II) which reflect the values of female masculinity initiated by Judith Halberstam (1998). Through Roland Barthes' (1977) semiotics theory, this study analyzes the denotative and connotative meanings of visual and verbal signs from the characters of the videogame TLOU Part II. The source of this research data comes from screenshots of the videogame walkthrough which is then focused into 12 data for qualitative descriptive analysis. The 12 data were analyzed for their denotative and connotative meanings, then followed by description of the female masculinity category initiated by Judith Halberstam. From this study it was found that the 2 characters studied, namely Ellie and Abby, each fulfill several of the 5 categories of female masculinity initiated by Judith Halberstam, namely Butch Realness, Femme Pretender, Male Mimicry, Fag Drag, and Denaturalized Masculinity through visual and verbal signs from video games. They each show the appearance, gesture, nature, culture, and ideology of female masculinity

This article is entitled “Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine”. The aims are to describe the meaning and function of verbal and visual signs and how their interrelations are. The source of the National Geographic Traveller Magazine from which the three advertisements are selected, these selections are due to advertisements present good combination of colors, pictures and word choices than another advertisement which also consist of verbal and visual signs. The research is done through library research with documentation method and observation technique was applied to collect the data, the qualitative method was used to analyze the data based on the theory of meaning and function by Leech, theory of signs by Chandler, and use of color by Cerrato. The result of the analysis shows that the advertiser tends to use conceptual meaning and informational function to deliver or give information to the readers about the product itself. The verbal and visual signs are related to one another, verbal sign as the part that describes what is meant by visual sign and the visual sign as the part that illustrates what is meant by the verbal sign. So, what is shown in the visual sign is appropriate with what is written in the verbal sign and vice versa.

Commercial advertisement is a form of communication with the intention of promoting the sale of a particular product attached to a brand. The main strength of advertisement lies in the language and word choice (verbal signs), images (visual signs) as well as their creativity which is made as attractive as possible and followed by trends or phenomena that exist in the world, one of them is a gender issue. In commercial ads, woman is often shown referring to certain stereotypes so this research object is an advertisement that features woman as the main model. This research is focused on how advertising creates meanings regarding gender issues, especially for women through myth and ideology. Specifically, this research aims to describe the signs found in ads, the meaning of the signs, and ideological identity of the woman. The theory used in this research is the theory of semiotic by Roland Barthes (1991) and the theory of ideology by John Storey (2004). The data source of this research is commercial advertisements that have been shown on television. In collecting the data, the writer used the documentation method, observation method, and note taking technique. The collected data are classified based on their verbal and visual signs first. Then the data were analyzed based on denotative meaning, connotative meaning, myth, and representations of the ideological identity of woman produced by signs. The results of the analysis were presented by using formal and informal methods. Based on the results of the analysis, in Kondom Sutra ads there are two verbal signs in the form of dialog spoken by a woman and a man and there are six visual signs that produced denotative meaning and connotative meaning. The representation of ideological identity of woman that produced in this ads is, woman imagine as sensuality person. It shows from her sexy clothes, facial expressions like beating her lips and body curve that are able to arouse passion of the audiences.