Abstract
The fluidity of time and space, diverse collection, and personalized recommendations of streaming (OTT players) would mean a lot to a viewer looking for instant entertainment. On the other hand, such transitions from traditional viewing platforms pose a diverse challenge to everyone involved in entertainment productions. The remote select button is replaced with a scrolling option, but the difference is in the platform's 'thinking' or analytical algorithm, which was not part of traditional TV or Cinema hall. This global shift might be beneficial to a few and yet, lowers the number of personnel involved in productions. This is a conceptual paper looking into the interaction between streaming and the entertainment industry labour.
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