台灣筆記型電腦產業經營績效之研究－資料包絡法(DEA)及Malmquist生產力指數方法之應用

Abstract

According to situation of the global notebook demand is increasing, every manufactory expands their product lines in order to meet this requirement. However, it results in excess of notebook production, and price reduced becomes the only one method to solve this problem. How to build and maintain the competitive advantage is becoming the important issue for Taiwan notebook companies right now. Therefore, this research discusses the operation efficiency among these all Taiwan notebook companies from 2001 to 2004. Furthermore, for companies make the operation efficiency and related units to set up the efficiency target, they will take the technical efficiency, the pure technical efficiency, and the scale efficiency into account. So, we will use Data Envelopment Analysis (DEA) and Malmquist Productivity Index (MPI) to measure the efficiency of notebook industry in Taiwan. Since the result indicates when input factors are managed efficiently, that will generate the higher technical efficiency value. And, that will achieve the target of the output maximum as well. O e operation efficiency of notebook companies. n the part of the efficiency variable, 15 companies grew their productivity from 2001 to 2004, and 6 companies decreased at that moment. In the point of the slack variable and the sensitivity analysis, the reason for invisible waste is over hiring employees in domestic notebook companies. In addition, from this research, we can find that fixed assets are the most important element to affect the domestic notebook industry.