Abstract

Recommendation systems are a crucial element in engaging users and maintaining their engagement with e-commerce platforms. By recommending products or services that are likely to be relevant to each user's interests and preferences, the system can help maintain user interest and encourage them to spend more time on the platform. This work analyzes the principles of several off-the-shelf recommendation models, including the collaborative filtering model, the singular value decomposition model, and the rating-based collaborative filtering model. These models play a crucial role in the field of recommendation systems for e-commerce. To gain further insights from the comments of various merchandise items, sentiment analysis techniques and word cloud analysis are applied. Evaluation of these results demonstrates the critical role of recommender systems in shaping the future landscape of e-commerce. Sentiment analysis allows us to identify patterns in user feedback and understand how different factors influence user satisfaction with products or services. Word cloud analysis provides a visual representation of the most frequently mentioned features or keywords in the comments, allowing us to identify trends and patterns in user behavior. By combining these techniques with traditional recommendation models, more accurate and personalized recommendations could be made that better meet user needs and enhance their shopping experience on e-commerce platforms.

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