Abstract
The research studies the factors of customers’ awareness of their online behavior. This paper aims to highlight the gaps in customer awareness and views regarding data privacy, marketing research, and factors that impact the purchasing intentions in developing nations like India and Bangladesh. Previously it can be seen that there has been much research done in this area, but mostly those were for developed nations. However, in developing nations, like Bangladesh and India, which are outstanding and growing markets for online marketers, the concept of data privacy is not observed meticulously. Descriptive, relational, and quantitative research methodologies were applied for the study. Inferential statistics via SPSS were used to accomplish the purpose of the research. The target population was infinite, and the sampling frame was focused on Bangladesh and India’s internet users. 440 respondents were approached, and the received response rate was close to 81%, 354 responses. Unlike this study, commonly explorative and qualitative research methodologies were considered for similar research before. The research outcomes demonstrate that consumers in Bangladesh and India are mindful of data privacy, and the result of this research supports the current literature. The outcomes showed a significant positive relationship between the consumers’ view of how online platforms of companies handle their data with their buying intentions. Nevertheless, in these recommended relationships from the framework, customer commitment’s moderating influence plays a significant role in forming buying intention. The research is particularly important for marketing professionals to understand customers’ expectations from the companies regarding customize marketing. This research envisioned to cause some influence the literature and executive implications with development of a new research framework, adjusting new variables, and hypotheses, which were solely based on keeping in mind, the customers of Bangladesh and India.
Highlights
With growing concern for individuals’ cyber protection and privacy, the degree to which online users believe their online privacy is compromised must be understood
Factor: Perceived data privacy protection Group 1: Lived in developed a nation more than a year Group 2: Did not Purpose This analysis involves two variables, for determined the empirical relationship between them (Pallant 2013) Testing the degree of influence between two independent variables on the dependent variable Correlation analysis was done to see the relationship between the two variables This test was done to see if there is any moderating effect of customer commitment to the relationship between This test was done not because of any hypothesis formation
The question might raise about the new GPDR influencing the nations like India and Bangladesh, who are trading allies of the EU
Summary
With growing concern for individuals’ cyber protection and privacy, the degree to which online users believe their online privacy is compromised must be understood. Customized marketing is becoming more common in Western media; many companies consider customized advertising more effective. Many organizations claim that personalized advertisements have a detrimental effect on the market due to increased awareness of privacy (Tsai, Egelman, Cranor, & Acquisti, 2011). This research looks at the influence of customized advertisement and the perceived risk of online information disclosure on consumer perceptions of data privacy protection. The results demonstrate whether data privacy affects purchase trends in developing countries such as Bangladesh and India. The study focuses on the influence of personalized ads and the professed threat of information revelation on the internet on consumer insight concerning data privacy protection.
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