Abstract
This paper is an attempt to find out the significant data driven marketing strategic trends. The author has developed a model which will help the readers to under the data driven marketing strategies in the recents trends in the world very easily. This model is called EPCMASQ , a model of the author, That is Ethical Information, Personalized Marketing Automation, Better Customer Experience, Multi-channel Experience, Artificial Intelligence, Search Engine Optimization and Qualitative Data. With which the concept of data driven marketing strategies explained well.
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