Abstract
Abstract : The advent of the Internet era has created incredible new opportunities, and e-commerce has emerged as the ideal fusion of technology and marketing know-how. E-grocers have mechanisms in place to take orders over the phone, which may be a stand-alone business model. We offer the most inexpensive pricing for Indian grocery products that one may purchase online. You can get significant discounts on each purchase you make from us and save a lot of money. This study investigates how consumers see online grocery retailers. The emphasis of this study is exclusively on big basket's online food buying. Technology is utilised to promote marketing campaigns and sell goods through internet marketing and shopping. We provide internet shoppers with the most affordable prices for Indian grocery items. Online merchants' bargains and discounts, large product selection, free home delivery, website usability, and the cash on delivery payment option are all factors that influence customer product purchases. Several factors influence how consumers see grocery shopping online. It is advised to research consumer perception, which
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