Customer’s need regarding laundry service on the big type: A case study in Nakhon Si Thammarat Province, Thailand

Abstract

This study aims to 1) investigate the behavior of consumers in large-scale laundry and dry cleaning in Tha Sala District, Nakhon Si Thammarat Province, 2) study the consumer demand for large-scale laundry and dry cleaning services in Tha Sala District, Nakhon Si Thammarat Province, and 3) examine the factors related to consumer demand in large-scale laundry and dry cleaning in Tha Sala District, Nakhon Si Thammarat Province. This quantitative research utilized online questionnaires, with a sample size of 400 residents from Tha Sala District, Nakhon Si Thammarat Province. The statistical methods used for analysis included frequency, percentage, mean, standard deviation, and chi-square testing. The research findings revealed that 1) most consumers in Tha Sala District, Nakhon Si Thammarat Province, clean large items an average of 1-2 times per month, typically washing 2-3 pieces each time, with towels being the most commonly cleaned item. The preferred method for cleaning large items was washing and drying, and the most popular time for doing this was between 12:01 PM and 3:00 PM. Within the household, the primary person responsible for cleaning large items was found to be the spouse or husband of the respondents. In terms of cleaning methods, most respondents preferred to clean these items themselves, and the cost for cleaning large items was less than or equal to 100 Baht. 2) The consumer demand for large-scale laundry and dry-cleaning services in Tha Sala District, Nakhon Si Thammarat Province, was highest in terms of service and price (average = 4.2), followed by staff requirements (average = 4.0). 3) Personal factors and consumer behavior in large-scale laundry and dry cleaning were found to be related to the demand for such services in Tha Sala District, Nakhon Si Thammarat Province.