Abstract
The article looks at the processes of capacity building and improvement of the quality of communicative interaction in the national model of public health management. The development of the information infrastructure, the increase of the level of computer literacy and the information culture of the community allow to transform the managerial approaches and forms of interaction concerning health between the state authorities and the population. The author highlighted and analyzed the main characteristics of health communication models in the historical context. An organizational and functional analysis of the current state of the regional health care system has been made, the communicative content of managerial branch problems identified, and a description of the main subjects, stakeholders and communication channels in the management of health care in the implementation of health care reform in Ukraine provided. Taking into account the world experience, proposals regarding strengthening of the integration of the Ukrainian model of the health care system and its management system into the European medical space on the basis of improving communication and organizational relations have been made. The theoretical basis for improving the public health care management system in Ukraine is the provision on the feasibility of embedded integration in the complex of communicational and organizational links in the health care system in the institutional, organizational and managerial environment of interaction of the subjects of management in the local, regional, national and international levels, based on the distribution of power and responsibilities in relationships between state bodies, local self-government bodies, entities of health care, the public and others take holders in the development of the medical sector, is designed to ensure a sustainable increase in the health-care efficiency for the Ukrainian population as a result of medical reform.
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