Abstract

In the education of higher vocational school, the effect of intelligence factors is no longer important-most students have the similar level of intelligence, and the prominent effect is the nonintellectual factor. In the nonintellectual factors, character and emotion and other factors can weaken its effect function by students’ self allocation, however, the effect of study motivation and study attitude on study interest are playing a more and more important role. Put forward suggestions for cultivating the study interest of higher vocational students on the basis of education incentive theory.

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