Abstract
Vietnam has implemented the OCOP Program through the “One Commune One Product” initiative since 2006. This program, however, “bloomed” until 2018, thanks to the involvement of localities across the country. The OCOP Program aims at rural economic development and focuses on increasing internal strength and adding value to local products. Also, it is the solution and task in the implementation of the National Target Program on the New Rural Development. In this research, we are going to analyze the current situation of the OCOP Program implementation in Vietnam and from that, give some recommendations for enhancing the program's effectiveness.
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