Current Situation and Countermeasures of Rural Information Construction

China's rural informatization construction has a good foundation. However, China's rural informatization construction still has a long way to go. It is not only facing major development trends such as integration, specialization, networking, multimedia, practicality, popularization, integration and whole process, but also facing the urgency of farmers' increasing agricultural income and farmers' demand for information services to open up a larger consumer market. Moreover, increasing grain production and farmers' income are not only the focus of the "three rural" issues, but also related to China's steady economic development and social stability. In the selection of variables, this paper uses the GDP of the primary industry to quantify the income of farmers, and uses the number of broadband households to quantify the degree of rural information networking. In terms of the development trend of rural information construction, this paper will study the rural information networking, test it by using Vif multicollinearity expansion factor method, and study the relationship between farmers' income and the degree of rural information networking by ridge regression method.

In this paper, the rural photovoltaic plant equipment management information system was built for the new rural construction. In view of the questions that rural photovoltaic plant equipment too scattered and difficult to management Occurred during the building of new rural construction, a complete set of solutions were presented, to make up gaps in this field at home and abroad. Rural photovoltaic plant equipment management information system is an open system that can be centralized management of photovoltaic plant equipment by all manufacturers through interface technology. The system can be upgrade to a data-collection management network to provide a strong support for the new rural construction in the information construction in rural areas.

Rural and agricultural information service is the fundamental condition for agricultural information development. Moreover, it is a effective way to narrow the effectiveness of the “digital divide” and integrate the urban and rural development. In this study, taking Shandong Province as an example, the service platform, service tools, service support and service teams etc. are described. And, the rural agricultural information service model based on “Service platform as the core, service means as basic, service carrier as link, service team as support and public and market integration” is put forward in this study. This rural agricultural information service model is benefit for the agricultural information; accelerate the pace of rural agricultural information construction.

On the premise of all-round development of rural material civilization and spiritual civilization which are promoted by rural information , the study on the influence and promotion of rural information on rural life quality have become one of research focuses in the rural information technology. Based on the research on information and life quality at home and abroad, the paper designs the hypothesis model about the relation path between information and life quality and the structural equation model algorithm is adopted to test and modify the model. The result reveals that information has a positive influence on rural life quality, and the influence on political and economic development is most obvious. Our study has certain guiding significance to rural information construction and application.

Types of rural-urban gaps exist and seem keep in extending in the mainland of China, although agriculture and rural lives have obtained significant enhancement since the “opening and reforming” policy started in 1980. Amongst these gaps, digital gap is critical itself, and may make other gaps wider. How to promote rural informationization construction effectively and efficiently is a great and new challenge to Chinese government and Chinese people nowadays. Meanwhile, the process of rural informationization also brings opportunities with new markets, new technology and new culture, etc. The first part of this chapter introduces the background about rural areas and rural informationization in China in brief. The second part studies the three phases of agricultural informationization first, then, gives focus on main types of service models and technology models of rural informationization. Furthermore, policy guidance and government (guided) projects or actions are introduced in the third part. Finally, this chapter ends with the significance and development direction of agricultural informationization in this transition country. We wish the information service models and technical models introduced here bring meaningful references for relevant people such as police-makers, basic-level officers, farmers, and agricultural information companies inside and outside the mainland of China.

The rural informatization refers to the widespread application and promotion of communication technology and computer technology in rural production, life and social management, and is a very important part of social informatization. Following the development of IT and advance of new socialist countryside, rural information management as the core content of rural informatization construction has the direct impact on the level of rural information service. Based on the analysis of situation and existing problem of China's rural information management, an rural information management multi-level platform based on cloud computing was provided. The theory, technology, service and deploy model and characteristic of cloud computing were discussed in detail. Combined with the characteristics of rural information data, requirement definition of this platform was analyzed. The basic concept, model of design and method of implementation of this platform was discussed in details.

Current status of rural informatization construction is analyzed in China,including relatively weak rural informatization infrastructure,asymmetric market information,low level of information sharing,scattered resources,even distribution,and no crossover. Importance of informatization to rural logistics system is introduced. Firstly,decision making of logistics system plan is based on the information. Secondly,improvement of the overall effectiveness of logistics system is based on information. Thirdly,logistics transmission is taken internet as the carrier. Necessity of rural logistics system is discussed from five aspects of increasing the employment of farmers,enhancing the income of farmers,reducing the blindness of agricultural production and circulation,decentralizing the risk of agricultural management,and promoting the rural economic restructuring. Based on this,five countermeasures are put forward in order to improve the rural logistics system based on rural informatization,which are deepening the awareness of government information,establishing a rural information system suitable for the national condition of China,strengthening the information infrastructure in rural areas,promoting the integration of rural information resources,and establishing the training system for agricultural information professionals.

Through analyzing concept of agriculture and countryside,and overall objective of new socialist countryside construction developed production,well-off living,civilized village culture,clean village environment,and democratic management,this paper divides the informationization construction for new socialist countryside into agricultural informationization and rural informationization,and presents the new socialist countryside informationization construction system.Then the paper elaborates connotation of agricultural informationization and rural informationization,differentiates and analyzes the relation between the two concepts.Agricultural informationization and rural informationization influence each other,promote each other,and are integrated into new socialist countryside informationization construction.

The agriculture information service support and information management system is the provider of agriculture information, which can provide large amount of effective agriculture products information. Through the effective management of information, it is able to regulate the process of production and sales of agricultural products. The rural grassroots information service management system is based on B/S (Browser/Server) distribution network technology, application system engineering thoughts and software technology. The system can provide some information security protection mechanisms to ensure the safety during operation. The establishment and application of the system can greatly improve the rural information service level to promote the rural information development.

The agriculture information service support and information management system is the provider of agriculture information, which can provide large amount of effective agriculture products information. Through the effective management of information, it is able to regulate the process of production and sales of agricultural products. The rural grassroots information service management system is based on B/S (Browser/Server) distribution network technology, application system engineering thoughts and software technology. The system can provide some information security protection mechanisms to ensure the safety during operation. The establishment and application of the system can greatly improve the rural information service level to promote the rural information development.

Researches on information quality standard is few both domestic and abroad, furthermore, there is no research on quality standard of rural information. In order to meet the need of China’s rural information construction, promote the development of information science, the research objects and difficulties in the study of quality standard of rural information have been analyzed by the authors. New conceptions such as relativity, essential requirement, external expression, requisite element, optional element have been put forward creatively. Besides, researches on commonality extracted from diversified rural information and standardized treatment on relativity of rural information have been taken. Moreover, a qualified expression method based on the organic integration of essential requirement and external expression has been explored. The dialectical relationship between essential requirement and external expression, internal elements within the essential requirement, requisite element and optional element has been highly concluded in this paper. Consequently, “essential requirement, four necessities; external expression, classified description; pursuing integrity, not inexhaustibility; simple and clear, stressing on utility” as the clew of compiling this standard has been extracted and the grades and standard of rural information quality have been preliminarily brought up.

Based on rural informatization connotation and five essential elements that affect rural informatization assessment, which are development environment, information infrastructure, information resource, information service system and application of information technology in rural areas, This paper designs an indicator system for rural informatization level assessment. Through AHP method, it sets up the hierarchical construction model of rural informatization assessment and weight of each indicator is calculated. Thus the evaluation method for assessment on rural informatization level is proposed in this paper. It combines subjective evaluation with objective appraisal and will help direct rural informatization management departments with jobs and promotes rural informatization development. Keywords:Rural informatizationAssessment, Analytic Hierarchy Process(AHP)Indicator system

Agricultural informatization is the national economy and the important aspects of the information society, is an inevitable trend in the development of agriculture and the content of the agricultural modernization. The production and circulation of agricultural products is restricted greatly by the ineffective information and logistics. This paper introduces the meaning of the construction of the new countryside informationization and analyzes the necessity and feasibility of the implementation of the new countryside logistics information, and construct the Strengths of logistics informatization with a development scheme and a logistics distribution model in order to promote the development of the new countryside logistics information, and speeds up the new rural agricultural logistics distribution level and efficiency.

The rural informatization is one of the important foundation for the construction of the metropolis-modern agriculture, which Beijing government makes great effort to develop now. Based on current situation of rural informatization construction in Mentougou district of Beijing, this study established an information demonstration area in order to integrate the information from the local natural ecology, agricultural production, special products trading and government. We made use of the technology of 3S, database and network to achieve the digitalization and visualization of the rural information. The study helps to guide the agricultural production and agricultural products circulation and offers the effective decision support for the sustainable development of the demonstration area.Keywordsrural informatizationinformation demonstration area3Sinformation service platformEco-Agriculture

Eleventh Five-Year period of China’s agricultural and rural information construction achieved important results in significant improvement in the information base. Twelvth Five-year period, agricultural and rural information environment for the development of more optimized, more urgent needs, some of the outstanding issues to be resolved, agricultural and rural information construction is about to enter a new historical stage of development, facing a major opportunity, the task is arduous.