CURRENT MODELS OF THE LINGUISTICS OF GENESIS IN MODERN PUBLICISTIC TEXTS

Abstract

Constantly changing reality requires new models for its interpretation. The linguistic philosophy of mass communication is reflected in various forms of implementation of ways of informing, evaluating and expressing will. Any journalistic text has a clear pragmatic orientation – to convince the addressee of the correctness of the judgment and encourage him to react accordingly by means of various linguistic means (changes at the level of structure, semantic and stylistic transformations). In the article, taking into account the integrative aspect of linguistic stylistics, an interpretation of the linguistics of Ukrainian journalistic texts of the beginning of the 21st century is proposed. Modern models of linguistic representation of existence (lexical, morphological, stylistic) are subject to a new semantic understanding of extra-linguistic reality, taking into account the cultural-historical situation, socio-political challenges, and national values. All changes at the structural level and semantic and stylistic transformations in the modern language and information space are determined by social trends, psychological perception of reality. The basis of the linguosophy of existence is the nuclear concepts defining the modern national space: “Ukraine” with the establishment of positive (Ukraine: state, Ukraine: people, Ukraine: language) and negative (Ukraine – Russia) semantic correlations; “war – peace” with the formation of a dictionary of low and high language expression. The category of evaluability, textual modality, and social motivation are indicative of the language of mass communication.