Abstract
INTRODUCTION Cruickshank et al. provide an interesting account of elite sporting culture, having chosen professional rugby union club Leeds Carnegie as the site for their investigation. In their article, they promote a perspective on cultural change that is very different from the majority of top-down processes described in sport management and sport psychology domains. Theirs is a more textured analysis of cultural change in a professional sport environment that, in a number of ways, serves to advance the empirical research base in this area.
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