Cultural Resonance in Advertising: Audience Interaction with Culturally Embedded Campaigns in Lebanon (2022–2023)

The syllabus design for ESP should account for specific learners’ and industry needs regarding language skills, aspects and functions. Furthermore, the process should consider the globally trending challenges to prepare learners for their prospective jobs. In this regard, UN Sustainable Development Goals (SDGs) are comprehensive agenda that shapes the world's future in different interconnected domains. Thus, incorporating them in ESP syllabi can promote knowledge about Sustainable Development (SD) as suggested by UN SDG 4 on Quality Education and contribute to the achievement of other goals, such as UN SDG 8 on Decent Work and Economic Growth. Subsequently, the present study adopts the Delphi technique to explore 23 multinational and multidisciplinary experts on the ways to develop a needs-analysis-based tourism ESP syllabus that promotes the UN SDGs and enables learners to effectively communicate them in their future careers. The results show that although the current syllabus is aligned with target learners' needs and the specified goals, it lacks appropriate alignment with UN SDGs and sustainable tourism. The experts recommend updating learning goals and outcomes to align the syllabus with the UN SDGS and enrich it with more SD-related content. The study's implications highlight the need for further research on adapting ESP syllabi across disciplines to address globally trending issues and initiatives outlined in the UN SDG framework.

The UN Sustainable Development Goals (UN SDGs) were developed in 2015 to address many global development challenges. Some of these goals include bringing affordable and clean energy to all (UN SDG7), provide clean water and sanitation for all (UN SDG6), providing quality education from early childhood to adults (UN SDG4), and decent work and economic growth (UN SDG 8). Technology has been advancing and can be deployed to address these challenges through entrepreneurial ways. In this chapter we will describe how technology-enabled innovative and entrepreneurial solutions are being brought to address these goals. The specific research questions to be addressed are: What types of Innovation and Entrepreneurship models are most effective in addressing the UN Sustainable Development Goals? This book chapter reviews different innovations in technologies and business models in the energy sector, particularly off-grid renewable energy, health care, water and sanitation, agriculture, and education sectors. The common themes of innovations in business models and technologies will be drawn from these case study reviews to guide researchers in developing new entrepreneurial approaches to addressing the UN SDGs.

Imagine a world where businesses thrive by regenerating resources, fostering equity, and prioritizing innovation to protect the planet. This vision is made possible by the UN Sustainable Development Goals (SDGs), a framework of 17 global targets addressing challenges like poverty, inequality, and climate change. The SDGs urge businesses to move beyond profit as a sole measure of success, embracing environmental stewardship, social inclusion, and ethical governance. This study examines two key aspects: how businesses are transforming their ecosystems by adopting sustainable models aligned with SDG 8 (Decent Work), SDG 9 (Innovation & Infrastructure), SDG 12 (Responsible Consumption), and SDG 13 (Climate Action); and the role of innovation and collaboration in these efforts. These goals guide businesses to balance profitability with positive global impact, demonstrating that sustainability is not a cost but an investment in long-term success for businesses, communities, and the planet.

Digital social innovation: An overview and research framework

The UN Sustainable Development Goals are the blueprint to achieve a more sustainable future for all. One of these targets to be tackled by their implementation is the improvement of the livelihood of 1/6 of the global population, housed in unsafe informal settlements. This paper explores the correlation between GOAL11 – Sustainable cities for all - and other aspects of the societies relevant for the achievement of the SDGs –Responsible consumption and production, No poverty, Gender inclusion, Decent work and economic growth- in a mutual and potentially virtuous relationship. The work is based on months of fieldwork conducted in 2018 in the informal settlement of Mathare and in the city of Nairobi, through observation and semi-structured interviews, with the objective of understanding the current productive and economic flows of the construction sector supplying the informal city. From the study, the following statement emerged: a) different final building users (clients) operating in Mathare have access to different building materials b) the diffusion of materials inside the settlement is strictly related to the access to the shop and to the potential client sites c) the diffusion of materials inside the settlement is highly impacted by the availability of space both by the supplier store and on the building site d) tribal division plays a significant role in the distribution of roles in the construction sector. The study shows the relevance of applying a metabolic approach to the city throughout its supply chain in order to understand its ongoing logic prior to a construction intervention. This allows to understand ongoing construction practices, identify gaps and bottlenecks and propose improvement solutions fitting with the ongoing dynamics. The local economy would benefit from such an approach, tailored on its needs and potentials.

The <scp>SDGs</scp>: A change agenda shaping the future of business and humanity at large

Mapping sustainability reporting research with the UN's sustainable development goal

The aim of this study is to examine the "Decent Work and Economic Growth" section of the United Nations' (2015) "Agenda 2030: UN Sustainable Development Goals" from the perspective of occupational safety and health. Decent work consists of various dimensions, but this study specifically focuses on the aspect of occupational safety and health. While there are studies in the literature that evaluate sustainable development from the standpoint of occupational safety and health, it is crucial to investigate the topic from a human perspective, taking into account the International Labor Organization's goal of decent work. This is because the core element of working life is the human being, and sustainable development cannot be achieved without a focus on humanity. Therefore, research in this direction underscores the significance of the study. In the analysis of this study, data obtained by the International Labor Organization from various countries on the fundamental indicators of occupational safety and health have been categorized, tabulated, and evaluated, considering the World Bank's country classifications by income groups. In conclusion, there are challenges in accessing accurate data, especially in the field of occupational safety and health worldwide. Furthermore, there is a long way to go in terms of the human dimension of sustainable development resulting from occupational accidents and diseases.

Sustainable development goals constitute the main measures of risk-oriented sustainable development. The article presents the results of a literature study on the relationship between these objectives and universal security, which indeed refers to the most important utilitarian values. In the second part, attention is drawn to seven goals: ‘accessible and clean energy’, ‘economic growth and decent work’, ‘innovation, industry, infrastructure’, ‘less inequality’, ‘sustainable cities and communities’, ‘responsible consumption and production’, and ‘climate action’. As a result of the review of the Web of Science® Data Collection database, 46 articles were selected to serve as a basis for a literature survey. In the second part of the presentation of obtained research results, we proved that issues related to general survival and social development indirectly shape universal security in sustainable development, especially in the contexts of threats to human life and health, their social nature, promptness in responding to threats, and characteristics of threats. All identified relationships can be used to improve the link between universal security and sustainable development, increasing the potential to protect core utilitarian values in light of contemporary global development strategies.

Subject. Every 8-10 years, the global economy faces financial crises that slow down and drive back its development. The UN's Sustainable Development Goals were announced as one of the ways to smooth the cycles. Most countries are actively involved in the fulfilment of this global project. An important precondition for the transition to a sustainable development path is the participation of the corporate sector. However, under capitalism, solving such a problem is not an easy task since many items within the UN's Sustainable Development Goals are not profitable for corporations and do not contribute directly to capitalisation. In this regard, the study and search for opportunities to introduce the UN's Sustainable Development Goals into corporate practices is a very important issue which corresponds to the modern global agenda of economic development. The purpose of the study is to analyse the involvement of major Russian corporations with the achievement of the UN's Sustainable Development Goals using open data based on corporate reports. The methods of the study included the analysis and synthesis of publicly reported data, grouping and expert assessment of published information related to the topic of the UN's SDGs in the annual reports of Russian corporations. Conclusions. The study revealed positive dynamics related to the involvement of companies with the achievement of the UN's SDGs. It is more pronounced in the areas where the UN's SDGs intersect the economic interests of corporations. It was shown that there is no uniform form for information disclosure, significant differences in the volume and quality of information presented in the companies’ reporting, and no common understanding of a number of goals by corporations. According to the results, most of the work aimed at fulfilling the UN's SDGs is carried out by Russian export companies with a predominance of private investors within the structure of business ownership. State-owned companies and companies focused on the domestic market are lagging behind in their development in this direction by all indications. As a recommendation, it was proposed to develop public reporting formats and better disclose the processes related to the fulfilment of the UN's SDGs.

While there has been much talk about the integrative, indivisible, and interlinked strategies to achieve the SDGs (UN Sustainable Development Goals), the interactions and interdependencies are generally not explicit. Challenges remain to simultaneously capture the multilayered relationships among SDGs to strategically and coherently align national development plans. In this paper, we use systems thinking and systems dynamics modelling analysis to capture the cross-effects of intervention policies by taking one national indicator for each of the three selected goals. These are budget inclusiveness (increase in public expenditure on health) in SDG 3 (on good health and well-being), literacy rates (literacy rate of youth in the age group of 15-24 years) in SDG 4 (on quality education) and equity (employment gender bias) in SDG 5 (on gender equality) together to assess their effect on the SDG 8 (of decent work and economic growth). A Causal Loop Diagram (CLD) has been used to present the qualitative structure of the model. In our modelling, we logically draw interlinkages and then attempt to support them with existing evidence. Our main result is to confirm that reinforcing loops of such interventions exist, which are important for sustainable development policy. We have extended the Causal Loop Diagram (CLD) by proposing what effects could be realised in other SDGs related to poverty (SDG 1), sustainable consumption and production (SDG 12), and global partnerships (SDG 17). The paper concludes that such analysis will bring interlinkages to the foreground for prioritising the national goals and targets and hence implement policies in priority areas achievable by 2030 for India on a development strategy informed by systems thinking.

Although tourism is considered a vehicle for achieving the UN Sustainable Development Goals (SDGs) to eradicate poverty, protect the environment and facilitate social inclusion, limited empirical work has assessed the engagement of tourism literature with the associated 2030 Agenda. Water, both fresh and salt, is directly or indirectly implicated throughout the SDGs, and tourism both depends on clean water and exacerbates water problems. However, there has been limited discourse that maps water-centric knowledge and its relationship to the SDGs within the sustainable tourism literature. This bibliometric analysis, consequently, draws on a database of 220 relevant journal articles to identify affiliated themes and assess their relationship to the SDGs. Findings categorise the knowledge base into three first order themes, with water situated respectively as resource, attraction and hazard. This literature indirectly supports the Agenda through specific SDGs of poverty eradication (#1), sustainable economic growth (#8), and sustainable consumption (#12). Direct links occur between the themes and specific SDGs, as with resource (#6, sustainable management of water for all), attraction (#14, life beneath the sea) and hazard (#13, climate change action). Future research in the tourism and water nexus should consider deeper engagement with priorities as outlined in the SDGs.

This paper presents an overview of the meat supply chain in the perspective of main UN sustainable development goals (SDGs). To perform this overview, meat supply chain was presented with five main stakeholders (livestock farmers, slaughterhouses, meat processors, retailers and consumers). As this chain is specific, four SDGs have been revealed as most important, as follows: SDG6 — Clean water and sanitation; SDG7 — Affordable and clean energy; SDG12 — Sustainable consumption and production; SDG13 — Climate action. Discussion and literature review was performed for each of the four UN SDGs. In addition, other UN SDGs of interest for this supply chain have been briefly presented.

PurposeThe 17 Sustainable Development Goals (SDGs) offer the best strategy to create a better future for people and our planet by 2030. The SDGs was adopted by all United Nations Member States in 2015 as a call for action by all countries poor, rich and middle-income to promote prosperity while protecting the environment. Tourism and hospitality is one of the fastest growing segments of the service industry in the Middle East. Aviation and the hotel industry represent the majority of the hospitality industry, and due to that, this paper aims to showcase their effort in following and adapting to UN SDGs to build sustainable communities and cities. The chosen companies for the analysis are Emirates Airline, Jumeirah Group and Rotana Group.Design/methodology/approachThis case study is based on secondary qualitative data retrieved from websites.FindingsThe findings indicate commitment to acknowledge and lead by example by following the UN SDGs at all three companies. The research reflected on the ability of the three companies to thrive in achieving SDGs. Further, the paper reveals why the construction of sustainable cities and communities is important. It explains how the wider hospitality industry could adapt and make an effort by working together with the hotel and aviation sectors in building smart cities and completely sustainable communities.Practical implicationsThe paper recommends a focus on strengthening Goal 8 – decent work and economic growth and Goal 11 – sustainable cities and communities to achieve common UN SDGs for all.Originality/valueThe chosen hospitality brands (Emirates Airline, Jumeirah Group and Rotana Group) represent examples of companies that are acknowledging and working on their engagement to become leaders in achieving UN SDGs. The process needs to be ongoing in what should be a final goal – building completely sustainable, self-sufficient cities and communities worldwide.

The Corona Pandemic has brought disruptive change to the way we value sustainable development by showing us what our vulnerabilities are, but also what we are capable of. Goal 3 “Good Health and well-being”, goal 8 “Decent work and economic growth” and goal 10 “Reduced inequalities” of the UN Sustainable Development Goals have in a very short time been pushed to the forefront in the public discourse. It has also shown how interconnected, urgent and complex it will be to reach other goals, such as number 4 “Quality education”, number 12 “Responsible consumption and production” and number 13 “Climate action”, that are the subject of this paper. The paper deals with best practice in engineering education relating to climate awareness in product design and manufacturing.