Abstract

The quality of user experience is intricately related to the users' cultural characteristics. However, not many studies have dealt with important cultural characteristics which are closely related to user experience. The main goals of this study are to identify important cultural dimensions that are closely related to the user experience of consumer electronic products and to measure them in different countries with different products. Contextual inquiries and online surveys were conducted in four different countries: the United States, Germany, Russia, and Korea. The study was participated by users of four different consumer electronic products: cellular phones, MP3 players, LCD-TVs, and refrigerators. The study identified ten cultural dimensions that were important to the user experience of consumer electronics. The cultural dimensions were also found to vary across the four different countries and four different products. This paper concludes with a discussion of the study's implications and its limitations.

Highlights

  • In an increasingly global market, the effect of cultural differences on the use of computerized systems is a matter of great interest [5]

  • This is partly because any such study must confront the difficulty of explicitly identifying and measuring the intangible concept of culture in the context of a particular system [25]. This difficulty has led most crosscultural HCI studies to assume that cultural propensities which are elicited in other contexts will hold for the particular systems being studied (e.g., [15; 25; 28])

  • Our participant stated, “I get worried when I use the new product.”. They relied on the opinions of others, including experts, and sought out for familiar situations in which events would be predictable

Read more

Summary

Introduction

In an increasingly global market, the effect of cultural differences on the use of computerized systems is a matter of great interest [5]. Despite the obvious importance of cultural factors, only a few studies have been performed on cross-cultural issues in HCI [1, 2, 4, 8, 15, 24] This is partly because any such study must confront the difficulty of explicitly identifying and measuring the intangible concept of culture in the context of a particular system [25]. This difficulty has led most crosscultural HCI studies to assume that cultural propensities which are elicited in other contexts (such as those provided by Hofstede [11] and Hall [9]) will hold for the particular systems being studied (e.g., [15; 25; 28]). People may show different cultural characteristics when they are flying an airplane vs. riding a bicycle

Objectives
Results
Conclusion
Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.