Abstract
The increase in the number of users of social networking sites (SNS) has inspired intense efforts to determine intercultural differences between them. The main aim of the study was to investigate the cultural and personal predictors of Facebook intrusion. A total of 2628 Facebook users from eight countries took part in the study. The Facebook Intrusion Questionnaire, the Ten-Item Personality Inventory, and the Singelis Scale were used. We found that two variables related to Country were significantly related to Facebook intrusion: uniqueness (negatively) and low context (positively); of the personality variables, conscientiousness, and emotional stability were negatively related to the dependent variable of Facebook intrusion across different countries, which may indicate the universal pattern of Facebook intrusion. The results of the study will contribute to the international debate on the phenomenon of SNS.
Highlights
Social networking sites (SNSs) have become an important means of communication used for professional, private, recreational, and information purposes
Group loyalty is positively related to Facebook intrusion in Israel, Italy, and Poland
Low context is negatively related to Facebook intrusion in Greece, Italy, and Poland
Summary
Social networking sites (SNSs) have become an important means of communication used for professional, private, recreational, and information purposes. Their rapid growth and wide popularity have spurred scholarly interest in their social impacts (Boyd and Ellison, 2007; Giannakos et al, 2013). The first SNS was launched in 1997 and currently there are hundreds of them worldwide. Apart from Twitter, LinkedIn, and MySpace, Facebook is one of the most popular ones. It was launched in 2004 and currently has about 1.79 billion monthly active users, giving them the opportunity to communicate and share information. Despite the numerous “success stories” of online networks and communities (e.g., Boyd and Ellison, 2007), when Facebook was launched back in February 2004, few people would have predicted
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