Abstract
CSR has emerged as a critical component of modern business practices, especially in the Indian context. The dynamic background of CSR in India reflects a transformation in the role of corporations from mere profit-making entities to responsible corporate citizens contributing to societal welfare. With a rich history deeply intertwined with philanthropy and social causes, India has witnessed a significant shift in the way businesses perceive and execute their social responsibilities. In this backdrop, the present paper puts an attempt to comprehensively analyze the role of CSR in contributing sustainable development and challenges within the Indian CSR ecosystem. Further, the article concludes with strategics to address these challenges, advocating for collaborative efforts and policy reforms to shape the future of CSR in India.
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