Abstract
The paper's objective is to explore a conceptual model on the influence of CSR “fit” on organizational attractiveness among job applicants under the boundary conditions of CEO activism and CSR credibility. The study is based on archival research, largely reviewing extant literature in CSR and drawing propositions based on existing theory. Paper draws propositions based on the literature on CSR fit, credibility, and CEO activism. Our paper asserts influence of CSR fit on organizational attractiveness among job applicants. It further explains moderated mediating mechanism through which CSR fit influences organizational attractiveness among job applicants. Recruitment literature has primarily explored the role of CSR in attracting potential job candidates. In this paper, we present the role of CSR “fit,” an aspect not explored before in recruitment literature. We also introduce the role of CEO activism in recruitment literature.
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