Abstract
The North American cruise industry is experiencing a period of globalization and contraction. This study, via a survey instrument, tests the hypothesis that cruise line logos are not well recognized. It identifies factors that could lead to higher recognition rates, and discusses the importance of brand marketing as an industry matures. An analysis and interpretation of the results support the hypothesis. Major findings of the analysis were that a combination of specific logo characteristics and a respondent's familiarity with a particular cruise line or the overall cruise industry contribute to higher recognition rates.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
