Abstract
ABSTRACT In the wake of recent trends forcing local news organisations to adjust business models, local news publishers are often challenged with recognising new technologies as business opportunities. This contribution investigates the role of localisation technologies by using an abductive qualitative approach. We analyse how local media managers’ everyday activities shape the capability of creating, identifying, and experimenting with new business opportunities in a local news media market – discussed here for location-based services (LBS) – in a case study of a local news market with local journalists with managerial responsibilities and newsroom managers. Doing so, this contribution comments on activities undertaken concerning evolving technologies. The findings indicate that the selected local media managers do not experiment with LBS, and most organisations use LBS only for advertising. We reveal the factors explaining this finding to be the media managers’ limited information about technological developments, their lack of experimentation within core areas, and media organisations’ constraints to the acceptance of mistakes.
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