Abstract

This article critically examines the vision of Japanese society expressed in the idea of a legacy for the 2020 Tokyo Olympic Games primarily for an internal, domestic audience. This legacy is consistent with the national reconstruction policy adopted after the Great East Japan earthquake of 11 March 2011. The specific issue I focus on here is the centrality of the term “creative reconstruction” to the legacy discourse on the Tokyo 2020 Olympic Games. By interweaving discussions about three places—the Tohoku disaster area, the Tokyo Olympic venue, and Japanese society—this discourse creates an apparently mutual interdependence between the three. Here I assess the idea of this ideological Olympic legacy where these relationships of interdependence are represented as a blueprint for restructuring the system of capital accumulation in Japan. The structure of the article is as follows. First, I provide an overview of creative reconstruction in Japan in comparison with other terms recently used to assess sports mega‐events such as the Olympics. Next, I briefly outline the political transformation of the social integration system from the mid‐1990s, when the phrase creative reconstruction was first used to the present. In the following three sections I discuss the way that each of the key terms in the discourse—Tohoku, Tokyo, and Japan—has been deployed. This article concludes with reflections on the social and political implications of this discourse for Japanese society in the build up to the 2020 Tokyo Olympic Games.

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