Creating Shared Value through Coral Reef Transplantation Program

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General background: Indonesia is one of the countries within the Coral Triangle region, known for its vast coral reef ecosystems that sustain marine biodiversity and coastal livelihoods. Specific background: In the Kangean Islands, East Java, coral reefs face significant degradation caused by destructive fishing practices and climate change. To address this, Kangean Energy Indonesia Ltd. (KEI), an upstream oil and gas company, initiated a coral reef transplantation program as part of its environmental commitment. Knowledge gap: Previous studies on corporate social responsibility (CSR) have rarely examined how the Creating Shared Value (CSV) approach can simultaneously promote ecological restoration and community welfare within the extractive industry. Aims: This research analyzes the implementation of CSV principles—shared value, community involvement, collaboration, and innovation—in KEI’s coral reef transplantation program. Results: Using a qualitative approach through interviews, observations, and document analysis, the study finds that CSV enhances coral ecosystem recovery, empowers youth, fosters cross-sector collaboration, and introduces dome-shaped transplantation media as an innovation. Novelty: The study offers a new model of CSV-based marine conservation integrating business sustainability with ecological and social outcomes. Implications: The findings highlight CSV’s potential as a strategic framework for the oil and gas sector to advance sustainable development and strengthen community legitimacy. Highlights: CSV links corporate sustainability with community and ecosystem welfare. Innovative dome-shaped media enhance coral restoration success. Multi-stakeholder collaboration ensures long-term social legitimacy. Keywords: Creating Shared Value, Coral Reef Transplantation, Community Involvement, Collaboration, Innovation

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  • I V Rudik + 1 more

The article examines a new dimension of corporate social responsibility in the context of global challenges. It has been proven that business needs to be aware of its responsibility to society and the environment. These responsibilities are implemented in different ways and under different concepts, such as corporate social responsibility (CSR) and shared value creation (CSV), which are compared in this paper. The main goal of this work is to explore the concept of creating shared value (CSV) as a potential evolution of corporate social responsibility (CSR). The differences between these approaches are explored, highlighting how CSV can overcome the limitations of CSR and provide a more integrated strategy to achieve both economic and social goals. Both approaches are seen as ways of business responding to society's needs and solving social and environmental challenges. Special attention is paid to CSV, which is often perceived as the next evolutionary step or addition to CSR. CSR remains a central concept integrated into global business strategies. Regardless of the terminology, discussing corporate social and environmental responsibility is mutually beneficial for both business and society. Tools for measuring the success of CSV initiatives are essential for evaluating their impact. In general, the creation of shared value is one of the promising ways of restructuring corporate thinking to solve modern social, environmental and economic challenges, which can become an inspiration for further research and practical initiatives.

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Corporate social responsibility as shared value creation: toward a communicative approach
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PurposeThe debate on corporate social responsibility (CSR) as shared value creation is trapped between management scholars and business ethics scholars, focusing merely on the distribution of values from an outcome-oriented perspective. The result is a juxtaposition of shared value from either a corporate or a societal perspective, providing only little attention to the actual communication processes supporting the creation of shared value. The purpose of this paper is to re-conceptualize shared value creation from a communicative approach as an alternative to the current situation caught between the management and societal perspectives.Design/methodology/approachBuilding upon recent constitutive models of CSR communication, this conceptual paper explores the potentials and implications of re-conceptualizing shared value creation as an alternative approach that recognizes the tensional interaction processes related to shared value creation.FindingsThe paper suggests a new conceptualization of shared value creation, which is sensitive to and able to advance the understanding of the tensional and conflictual interaction processes in which the continuous negotiation of corporate and stakeholder interests, values and agendas may facilitate a new understanding of shared value creation.Practical implicationsIn order to succeed with the shared purpose of creating shared value (CSV), the company and the multiple stakeholders should neither disregard nor idealize the interaction processes related to shared value creation; rather, they should acknowledge that processes filled with tensions and conflicts are prerequisites for CSV.Originality/valueA re-conceptualization of shared value creation that provides an alternative approach that is sensitive toward the tensions and conflicts occurring between corporate voice and multiple stakeholder voices.

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More cooperative ... more competitive? Improving competitiveness by sharing value through the supply chain
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PurposeThe purpose of this study is to analyze how corporate social responsibility (CSR) affects a company's value. It does this specifically by analyzing the effect of socially responsible behaviors on shared value (SV) creation, in order to foster higher performance (PRF) and greater competitive advantages, considering the moderator role of the supply chain leadership dependency (SCLD). It provides new insights into CSR management to ensure business sustainability for supply chain management.Design/methodology/approachThis study uses a structured questionnaire to gather data from a cross-sectional sample of 425 supply chain partners for Portugal's biggest energy supplier. Structural equation modeling is used to test the proposed hypotheses, and a multigroup analysis is conducted to find how a supplier's dependency can impact the suggested relationships.FindingsThe findings suggest that CSR positively impacts CA, SV and PRF. Additionally, this study reveals that SV has a positive impact on PRF. Additionally, the SCLD appears to moderate some of the proposed relationships.Research limitations/implicationsThis paper provides some empirical evidence of the influence of CSR on organizational value creation, contributing toward a better understanding of the impacts of socially responsible behaviors on business sustainability. The overall results may support the importance of CSR, identifying how a socially responsible company may create value for itself and share it with partners, thereby improving performance and competitiveness, while considering the role of dependency in moderating these relationships. Yet, the research considers only one company supplier. The relationships between variables need to be explored in other practical case studies and longitudinal investigations to improve upon the potential for making generalizations.Practical implicationsResults show that being cooperative might make a company more competitive, which might be one of the foundations of CSR and sustainability.Social implicationsThis study claims that profit alone is no longer sufficient for the legitimization of business. As an alternative, SV creation has become the new goal for businesses seeking to regain and improve societal trust.Originality/valueThe overall results may support the importance of CSR, identifying how a socially responsible company may create value for itself and share it with partners, thereby improving performance and competitiveness, while considering the role of dependency in moderating these relationships.

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  • Analisis Kebijakan Pertanian
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As a country who has a mandate for energy and extractive companies to implement and disclose Corporate Social Responsibility (CSR) program, Indonesia emphasizes the importance of CSR and Creating Shared Value (CSV) practices. As CSV is a new concept, which is considered as more comprehensive compared to CSR, this paper aims to provide a preliminary picture of how stakeholders understand and differentiate their perceptions on both CSR and CSV concepts. This study examines the different stakeholders’ perceptions of CSR and CSV concepts. This study targeted 50 samples of stakeholders from companies that have created shared values and disclosed them through their Sustainability Report, Annual Report, as well as website. Paired Sample Test, Independent Sample T-Test, and ANOVA test were carried out as the analytical method. The results show that there are different perceptions among stakeholders on CSR and CSV concepts in Indonesia. Different stakeholder types, internal and external, also contributes to a different perception of CSR and CSV. Likewise, the diversity of stakeholder positions, from Director; Manager; Corporate Secretary; Employee; Supplier; and Sub-District Head (Camat and Lurah), affects their different perceptions of CSR and CSV. On the contrary, different types of gender among stakeholders do not result in any significant difference in their perceptions of CSR and CSV concepts. This pilot study developed a questionnaire which adopts a theory which highlights the difference between CSR and CSV concepts. Previously, there is no research regarding stakeholders which emphasizes the different concept of CSR and CSV in Indonesia nor other countries. This study will fill some of that gap which then will lead to conducting a major study in the same field.

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  • Cite Count Icon 1
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Shared Value in Finance: Revisiting Shared Value In Light of the Person-Centered Approach
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Creating Shared Value through Strategic CSR in Tourism
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  • SSRN Electronic Journal
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Creating shared values as a new paradigm of Corporate Social Responsibility
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Background: Bank Sumsel Babel is faced with demands to focus on not only financial growth but also the positive impact on social and environmental fronts. The evolution of Corporate Social Responsibility (CSR) to Creating Shared Value (CSV) reflects a paradigm shift. As a regional development bank, Bank Sumsel Babel faces the demand to adopt CSV as an integral part of its CSR strategy to create a positive impact on society and the environment in the South Sumatra and Bangka Belitung regions. Purpose: This research explored the company’s strategy in implementing the Creating Shared Value (CSV) program as a new paradigm of CSR at Bank Sumsel Babel and analyzed the program publication to improve its reputation. Methods: This research used a descriptive qualitative research method to see the implementation of CSV at Bank Sumsel Babel. The researchers obtained data through interviews, observations, and document analysis. Results: Bank Sumsel Babel has successfully integrated the CSV approach into its CSR activities, particularly through the Bina Mitra program. This program has helped the bank address social issues such as education and community development and enhanced its business performance by building trust and loyalty among stakeholders. Conclusion: Companies can implement CSV-based CSR in some areas, while in other areas, they can use more traditional approaches, such as philanthropy or donations, to achieve a positive social impact. Implications: Bank Sumsel Babel can improve business performance and bring a positive impact on society through Creating Shared Value (CSV) programs as part of its CSR strategy.

  • Research Article
  • Cite Count Icon 5
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Creation of Shared Value in Action
  • Jan 1, 2018
  • Journal of Business Ethics Education
  • Laura Corazza + 2 more

How does Creating Shared Value (CSV) differ from Corporate Social Responsibility (CSR)? How can universities teach CSV to students? The aim of this study is to present the case of the Shared Value Living Lab (SVLL) recently carried out at the University of Torino (UniTo), a large Italian public university. Specifically, the paper analyzes CSV related arguments such as building ecosystems and collective impact, and by questioning the role of experiential learning in adult education. The transformative learning theory of Mezirow (2000) assists the discussion and interpretation of the results derived from this research from an intrinsic perspective, as the researchers “interacted” with the participants. The risks and opportunities of teaching CSV concepts are presented side by side with the strengths and weaknesses of innovative learning tools that have already been adopted by universities and business schools. The study contributes to the current literature by showing how students can reframe the problem of CSV, escaping from ordinary meaning schemes. The interaction between the researchers, the students, and the local actors is atypical of a generalist public university. It is also a good example of a triple helix collaboration that can be implemented in other areas of education research.

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  • Cite Count Icon 2
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Revisiting the concept of shared value in developing countries: Towards an organisational framework
  • Nov 29, 2019
  • Social Business
  • Fara Azmat + 2 more

Purpose<br/> The purpose of this paper is to offer a greater understanding of creating shared value (CSV) in socioeconomically deprived regions. It aims to develop a normative organisational framework of shared value creation using corporate social responsibility (CSR) ideologies, to help managers design firm level CSR initiatives for use in socioeconomically deprived regions, where it is needed more.<br/> Design/methodology/approach<br/> We conducted an in-depth case study of Company X - an industry leader in the controversial paper and pulp manufacturing sector in Indonesia - drawing on multiple evidence sources, including interviews with 92 stakeholders and a review of secondary data.<br/> Findings<br/> Our study presents a context-embedded organisational CSR framework for companies operating in socioeconomically deprived regions that signifies the need for normative principles of strategic and philanthropic CSR to work 'in parallel', to create shared value in a real sense to benefit both the businesses and the society. The framework further highlights the need to address certain contextual challenges that impact on the creation of shared value in socioeconomically deprived regions, including managing stakeholder expectations, regularly communicating with stakeholders, and staff capacity building for reporting on CSR and measuring performance.<br/> Originality/value<br/> Incorporating perspectives from the Global South that reflect the experiences of a company operating in a developing country, our findings provide a useful addition to the debate on shared value creation in socioeconomically deprived regions. In doing so, our study broadens and shifts the focus on shared value creation from a managerial perspective or single project perspective to an organisational perspective.

  • Research Article
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Simulacra and Sustainability Disclosure: Analysis of the Interpretative Models of Creating Shared Value
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Business scandals, environmental disasters, and the growing attention to malnutrition and starvation around the world, are emphasizing the criticism toward capitalism and the way business is approached. Corporate social responsibility (CSR) and sustainability theories are becoming understated, as Porter and Kramer's emerging concept of Creating Shared Value (CSV) has argued. Indeed, CSV is attracting increasing attention from the corporate and professional world as well as getting controversial judgments and reviews by CSR and sustainability scholars. Indeed, CSV appears more a buzzword than a theoretical concept. After outlining the underlying debate, our study critically examines how worldwide organizations have approached and interpreted CSV in their sustainability disclosure practices. In that sense, similarly to Plato and Baudrillard's concept of ‘simulacrum’, companies adopting CSV create an interpretation of their practical reality through definitions and images. Qualitative and rather innovative techniques are applied to analyze and categorize the narrative and graphical signals provided by a sample of leading organizations within their sustainability disclosure. Our findings show that, overall, CSV is not viewed as something unrelated to CSR, not just philanthropy, but is a strategically oriented shift from sustainability which stresses the inclusion of stakeholders' needs. Given the current lack of research addressing how CSV has been interpreted and disclosed, our study provides a significant contribution to the current academic debate. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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TOWARD A PRACTICAL FORMULATION OF CSV PROGRAM
  • Oct 1, 2019
  • Journal of Academy of Business and Economics
  • Woonghee Lee

The notion of CSV(Creating Shared Value) has recently received criticisms based on its redundancy with previous concepts such as ‘‘strategic CSR’ and ‘blended value’. In addition to these conceptual problems, this paper suggests that there exist practical problems in CSV formulation because many of CSV examples reported are in fact, ‘usual managerial activities’, that seem too general to apply in real business settings. To avoid these practical problems, three solutions are suggested in this paper. First, a firm should adopt a differentiated approach to produce a significant economic and social impact. Second, by focusing on a specific social segment of the market, a new product or service introduction under CSV program should significantly increase economic and social return. In the third, direct government involvement in CSV should be avoided because it impairs original purpose of CSV. Keywords CSV, Shared Value, Formulation

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  • Research Article
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Meaningful practice creating shared value as a contribute to sustainable development goals
  • Dec 12, 2020
  • International Journal of Research in Business and Social Science (2147- 4478)
  • Alan Smith Purba + 2 more

This study aims to reveal the meaning of the Creating Shared Value (CSV) practice as a contribution to Sustainable Development Goals (SDGs) at PT Pupuk Kaltim (PKT) with a case study approach. CSV with Corporate Social Responsibility (CSR) is a concept that does have the same umbrella, which is a charity to the community and contributes to SDG's but in practice these two concepts are different. The difference lies in the value generated. CSV provides significant value to the company in the form of profit in the form of reducing the company's activity costs and is related to the company's core business products so that the value that arises to the company is not only a good view (image) by the community. When implementing the CSR concept, the company focuses on carrying out charity actions to the community so that it creates a good corporate image by the community and does not focus on the value that is generated profitably to the company. PKT has implemented CSV practice with the floating net cages (FNC) program. The KJA program carries out activities with the grouper and lobster cultivation program and PKT's business activity is in the field of fertilizers. FNC has provided a good view from the community for PKT but the FNC that is claimed by PKT as an FNC Program is not yet a concept of CSV. In practice, FNC is more appropriate to say CSR because it has not provided profit value for PKT.

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