Abstract
Focusing on the early twentieth-century debates in British motoring journals, the inquiry identifies the important influence of craft values and practices on the emerging motor-car aesthetic. The paper directs attention to the manner in which the bespoke trade allowed an exploration of new forms which at the time could not have been achieved through mass production. It will be shown that the coachbuilt body, by setting standards on the use of material and finish, played a critical part in establishing new thinking on matters of style and styling that was perceived to be distinctly British. An introductory outline, the paper offers good reasons for further investigation of the contribution of the crafts to an emerging industrial design culture, and a clearer recognition of the car's place in the history of crafts.
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