COVID-19 equity response case study: the MEKE initiative in Maraenui, Aotearoa New Zealand

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The MEKE (Move, Engage, Konnect, Evolve) Initiative is a pro-equity intervention developed by Māori (Indigenous people of New Zealand) for Māori that promotes positive community wellbeing through unity. A case study approach and appreciative inquiry were used to gather the perceptions of the MEKE Initiative from community members through interviews, focus groups, and feedback forms. The findings highlight the importance of multi-organisational partnerships in creating a responsive community-centred initiative to engage people in group fitness activities. Other outcomes included the growth of emerging Indigenous researchers, positive media engagement, the academic engagement and success of community participants, the exploration of sustainable funding models, and the connection with other community initiatives. The study highlights the significance of community engagement and collaboration in driving positive change and enhancing the overall hauora (health and wellbeing) of the Maraenui community in Napier, Hawke’s Bay, Aotearoa New Zealand.